BROADCASTS.com

b"What's in a name? In minor league sports, Greenville's ECHL hockey franchise is the latest to embrace the weird, renaming themselves from the Road Warriors to the Swamp Rabbits. And this took every single person who has heard it by storm, including the national press. Chris Lewis explains the history behind the Greenville franchise, how its numbers haven't been stellar in attendance or corporate sponsorship as the Road Warriors, and how the name change has caused a lot of drastic attention to come the way of the team by the Swamp Rabbits moniker. Lewis talks about how only a few people have had an issue with it, but thus far, The Swamp Rabbits has brought national attention by way of Sports Illustrated and ESPN, and revitalized the prospects of a small hockey franchise in South Carolina. Twitter: @SwampRabbits"