BROADCASTS.com

b"Secondary market consolidation is a new trend in sports business, and at the forefront is one of the originators of the online ticket broker site Ticket Monster, Curtis Cheng, who discusses both the benefits and the ideas against the practice. Cheng presents the image of a fractional marketplace where a lot of sports franchises aren't reaching their full potential in terms of reach, and how consolidated practices by brokers can extend as well as enhance the revenue generation possibilities available. Cheng also talks about the practice of short-selling, something that he doesn't believe in, but has an unfortunate history in the secondary market in terms of use by some brokers. Twitter: @Dreamtix"