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b"Sports business education across The Pond has a variance to its application, but that's not to suggest that it's not as worthy as its American or International colleagues within the field. University of Northampton Senior Lecture of Sports Marketing Alan Seymour discusses the breakdown of stereotypes about the UK sports business education system, as well as some of the features that it possess which make it an asset to any pupil from around the world. Seymour weighs in on the idea of dynamic pricing, marketing, as well as the ability to see the European Premier League as more than just Manchester United, but also for the other clubs that exist. Twitter: @Sportsmarketing1"