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As a business owner, sales create the fuel for your company to realize its purpose in the world. Getting better at selling not only means reaching your goals sooner, it also makes the work of business ownership more fun and fulfilling.

Yet many people still think of "sales" as a dirty word. So they don\'t develop their skill and love for it.

Yes, you can love selling. And you can be great at it. This episode will introduce you to some of the common mistakes we see business owners make when they sell their product or service, and how you can fix the ones you may be making.

You will discover:

• The feeling in your body that lets you know that something might be off with your selling, and how to realign with what\'s best for everyone involved
• The words in your sales copy or conversations that turn prospects off and which ones let them know that you\'re on their side
• Why it sometimes backfires to put a lot of energy into a sales process, and what to do instead so that you only sign the best clients

For the transcript and full show notes, visit the episode page here.