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b'This week on the podcast, Chuck interviews Original Green Steve Mouzon about his new book,\\xa0New Media for Designers + Builders. Released today, the book explores the new and old media and provides the individual or small organization critical advice for how to project ideas into the modern marketplace. You can get a copy of\\xa0New Media for Designers + Builders\\xa0here. As you would expect from Steve, the book is beautifully written and illustrated. It is an easy read, yet has a ton of depth and insight.\\xa0New Media for Designers + Builders\\xa0is thick with content and, for those wanting more, Steve has set up a website full of extras that you can dive into with a simple click. A pure pleasure.And surprisingly (or perhaps not surprisingly), Steve\\u2019s Original Green philosophy shines through and applies quite nicely to the realm of media and communications. While it was not his objective to write \\u201coriginal green for marketing,\\u201d Steve shows how simple, genuine and persistent rues the day over slick, packaged and ubiquitous. If you\\u2019re struggling with a marketing/advertising budget that is not getting you the results you are paying for,\\xa0New Media for Designers + Builders\\xa0will help you understand why.And it will also show you what to do about it. At Strong Towns, we\\u2019re generally considered pretty decent at this whole new media thing. Well, I learned a ton from this book and am already working to improve our approach here and accelerate the spread of the Strong Towns movement. Congratulations to one of our good friends, Steve Mouzon, on this accomplishment. His work continues to break down barriers and make the world a better place.'