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b'Tracy\\xa0Benson gives us an insight look into her amazing career with great stories, from her struggles as a Pro Volleyball player, to having a very successful Corporate career, learning all the tools and tactics of consumer marketing and digital to becoming an Entrepreneur and launching Obsesh, a new digital sports platform, just before Covid hit the world.\\n\\xa0\\nKey Highlights\\nFrom student athletes to Pro Volleyball player and the changes since then (NIL) (30 years ago) \\u2013 dream come true and the struggles\\nTrying to make a living being a Pro Volleyball player, winning tournaments and prize was a case of Pepsi\\nMoving into the corporate world, first stop Home Depot and the learning coming in as an athlete, being a leader/captain every day\\nOlympic Work program, great way to bring fellow athletes into Home Depot and giving them a chance to make a living \\xa0(full benefits, part time work)\\nNext stops, Jack Morton & Razorfish, learning advertising and experiential marketing (early days of Web 1 and moving into Web 2)\\nHead of Digital/Marketing at Best Buy \\u2013 building a consumer digital platform, story telling was key\\nBest Buy buying Napster, everything shifting online, meeting with Facebook when it was a few guys around Mark\\nMonster and Beats by Dre story, how Best Buy helped create the brand and drive sales (Black Headphones) \\u2013 learning from lots of mistakes\\nJoining Monster as Global Chief Marketing & Product officer, coming out to California, being around digital innovators\\nOBSESH \\u2013 peer to peer sports marketplace for 1:1 remote access to the best athletes as coaches \\xa0(go.obsesh.com)\\nFocused on the 99% of athletes who are struggling to make a living with their sport\\nComing through Stadia Ventures Accelerator \\u2013 investors include YouTube founder Chad Hurley, Harvard Business School Alumni Angels. \\xa0Ranked top 5 sports tech company to watch in 2021\\nHelping athletes building their brand, huge opportunity after NIL ruling with College athlete now\\nCovid impact on the business was positive being born a \\u201cdigital technology\\u201d company, also the off/on of sports during Covid, speed up space of adoption, more reasons for athletes to join the platform and seek new income streams, accelerated business across many aspects \\xa0(timing is crucial starting a business) \\xa0\\nCompany working truly online around the country, no physical office space, opportunity and challenges\\nBusiness model \\u2013 focus on athletes first, athletes set their own price points and keep 100% - percentage fee on top of athletes fee (mark up)\\nTop five things every athlete wants, great details shared by Tracy\\nObsesh Athlete Academy \\u2013 free support for athletes to learn about digital, social media, contracts, trademarks, etc \\u2013 including access to standardized contracts from appearances to social media deals, learning rules of NIL, etc\\nNFT Marketplace \\u2013 in partnership with Beasy Unite, \\xa0peer to peer NFT marketplace for athletes, tokenizing memberships, digital merchandise\\nWeb3 \\xa0discussion - \\xa0our \\u201cBefore they were Pros\\u201d NFT project and how fans are also a very important part of the ecosystem\\n\\u201cChief\\u201d \\u2013 founding member of private network designed to empower women in leadership roles \\xa0(https://chief.com)\\nBeing a voice for women, gay community and spreading the message of inclusiveness \\u2013 global ambitions in the future\\nHow to connect with Tracy - LinkedIn: https://www.linkedin.com/in/tbdigital/, \\xa0email: athletes@obsesh.com\\n\\xa0\\nAbout\\nTracy Benson is the CEO and co-founder of Obsesh, the sports marketplace platform connecting consumers to top athletes, and empowering athlete entrepreneurs to manage, merchandise, market, and monetize their fans online. Previously she was Global Chief Marketing Officer at Seek Thermal, Global Chief Marketing & Product Officer at Monster Inc. (maker of Beats by Dre and Monster headphones), Head of Marketing at Best Buy, Hyper-Growth Market leader at The Home Depot (where she developed the first athlete-work program for Olympians) and Sales & Marketing Manager at AT&T.'