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b'Scott Levy, a globetrotting senior US sports executive with a stellar resume and decades of achievements in the NBA.\\xa0 Get an inside scoop into the growth of the NBA internationally, and Scott\\u2019s role and journey over more than two decades with the organization.\\n\\xa0\\nKey Highlights\\nPassion for traveling inspired early after University, starting in the advertising world with Y&R and McCann-Erickson in New York City with a goal to combine his passion with work\\nJoining the NBA in 1996 working in marketing and moving in Media and international television distribution\\nHis first decade at the NBA unpacked (1996-2006)\\nMassive growth of global distribution, especially country by country deals \\u2013 media a big focus of then Commissioner David Stern\\nOver 20 deals in China alone, Shanghai Media story\\xa0\\nClear strategy to keep everything in house, not using agencies \\u2013 Scott explains the reason behind it\\xa0\\nDavid Stern, always pushing his team to get better, be the most educated guy in the room\\xa0\\nThe impact of players on growth,\\xa0 Yao Ming, Dirk Nowitzki and the US superstars from MJ to Kobe Bryant\\nThe different impacts of Yao and Dirk in their respective territories, Kobe and LeBron, social media exploits and travelling the globe\\xa0\\nTeams travelling globally to promote the League (pre-season games), comparing to European/UK Football Clubs.\\xa0 Decisions are centralized and coordinated by the League\\nInitially teams often didn\\u2019t want to travel (Coaches preferred to train at home for pre-season) and now it\\u2019s a part of their global brand and team building\\n\\nTeams been travelling since the 90s, first in Japan, up to 6-8 teams now regularly travelling each year, mostly teams playing each other\\nTeams now using Tours to expand fan base, bring in new sponsors, etc, also driven by more diverse group of NBA Team owners \\xa0\\xa0\\n\\nMJ Global Sports & Media \\u2013 short 2-3 year break as consultant\\xa0\\nBack into the NBA for the second round (2009-2022)\\nComing back as SVP & Managing Director for NBA Asia based in Hong Kong\\nHis role, everything in region excluding Greater China (separate NBA China office), firstly \\u201clearn about Asia\\u201d\\nPhilippines, highest basketball affinity in the world \\u2013 mad about the game \\u2013 Eric Spoelstra visiting the Philippines\\nIndia, important market and development started a decade ago\\nBasketball Africa League (BAL) success and model, potential for other regions?\\nNBA Digital platforms (NBA League Pass) \\u2013 variety of feeds (Player, Refs & Mascot cams) different languages, local influencers calling a game in local language, different packages, fourth quarter pass, etc.\\xa0 Very customized to each region and country. As low as US$ 20 dollars (correction to US$ 10 dollars comment) per season\\nRakuten, important partnership in Japan (media partner) and globally\\nShort form content, very important for engagement, vertical video format, finding the right mix, longer content demand growing (20-60 min)\\nLocal partnerships, depends on country, ie. Philippines, Australia and China has strong local partnerships\\nJunior NBA program \\u2013 healthy livestyle focus, more opportunities to grow with local partners\\n\\nScott leaving the NBA, becoming a digital nomad, spending time between Asia and US \\u2013 next moves\\nConsulting companies in Web 3 space\\xa0 \\xa0 \\xa0\\nNBA Top Shot, NBA an early adopter in NFT space \\u2013 US$ 1 billion dollar worth of transaction\\xa0\\nScott sees exponential growth in the Web3 space from metaverse to Dao\\u2019s \\u2013 still early days\\xa0\\nNB2K \\u2013 a form of a metaverse already,\\xa0 NBA Fortnite \\u2013 NBA All-Star Game content (16 million visiting NBA Hub in Fortnite)\\nHis focus is on being heavily immersed in this space in the foreseeable future on his own\\nFinal words on the current NBA Play-offs and teams in the Conference Finals\\xa0\\n\\n\\xa0\\nAbout\\nSCOTT LEVY, Executive Vice President & Managing Director, NBA Asia\\nAs Executive Vice President & Managing Director of NBA Asia, Scott Levy oversees development and expansion of the NBA\\u2019s branding and basketball initiatives in Asia-Pacific, including Australia, India,'