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b'Sandy Brown, another true American Sports Nomad, especially in the Media and Broadcasting space.\\xa0 Listen to amazing stories of Sandy\\u2019s globe trotting career around the world from ProServ, NBA, ESPN/Star Sports, Univision, ONE World Sports and more.\\n\\xa0\\nKey Highlights\\nGrowing up playing tennis, made connections through his Tennis Club in Delaware\\nHow he got started at ProServ, first meeting with Donald Dell, driving his limo around the airport\\nDennis Spencer one of his early mentors (shout out to one of the nicest guys in the industry)\\nPro-Serve, top roster of Tennis and NBA players, tennis tournaments \\u2013 peak of company\\n\\nBefore Sportel Monaco days, MIP TV and MIP Com , flogging sports TV rights in Cannes \\xa0\\nNext stop NBA, international TV rights \\u2013 David Stern his next mentor, early days as Commissioner (know your business better than anyone else was his mantra)\\nCCTV story.\\xa0 Happened to me before as well\\n\\nESPN Asia,\\xa0 move to Hong Kong\\xa0 -\\xa0 at the age of 28 (1992)\\nBirth of Cable industry in Asia, Satellite distribution just started \\u2013 DTH business across the region\\nUS content as a start and Monday night Premier League matches\\nCreative deal making in China\\n\\nMerger of ESPN Asia and Star Sports in Asia (Murdoch) (new set up in Singapore) \\u2013 Managing Director of new JV\\nBig change in broadcast landscape and shock for Rights holders and agencies\\nTwo different corporate cultures working together, very focused on turning a loss making entity to break even\\nESPN had carriage fees,\\xa0 Star Sports was free for platform owners (Advertising driven)\\nExploits in India, cable operators in India are another level (try to visualize it) \\u2013 Chris McDonald/Manu Sawhney (wild west of India, machine guns, etc)\\nARPU blend discussion \\u2013 penny a sub in China, 5 cent in India to 1 dollar in SEA and Taiwan \\u2013 retail rate of partners\\nDisney/ESPN recently shut the entire network structure down after acquiring FOX Sports globally a few years before, about 30 years later \\xa0\\n\\nNext stop CNBC Asia (NBC Universal) \\u2013 learning the GE culture, Jack Welsh as CEO\\nBusiness News different thing\\n\\nAfter 15 years, time to come back to the US \\u2013 biggest take away, working with great people makes the difference\\nUnivision \\u2013 President of Sports \\u2013 launching a domestic US cable sports channel focused on Hispanic population \\u2013 bringing in new ideas and concepts, pushing Rights holders to new grounds\\nONE World Sports \\u2013 new platform targeting Asian diaspora in the US (Seamus O\\u2019Brien behind the venture)\\nFrom two affiliate deals, pushed up to 70\\nLots of live content, Chinese Super League, KHL (Russian Ice-hockey), ECB (English Cricket), European Football Club Channels, Table Tennis, etc\\nAlternative to ESPN, heavy promotions and support to rights holders to market their product in the US\\nEventually shareholders decided to sell the business \\u2013 to ELEVEN\\n\\nCommissioner of Major League Lacrosse \\u2013 turn around situation, difficult set up with owners and commercial structure\\nLeague had been around for 20 years, lots of cleaning up to do\\nCompetitive League shows up (PLL), plus Covid gets in the way\\nMerging with PLL now, handing it over, winding up MLL\\n\\nPoshando Inc \\u2013 starting his own consulting business just recently (back in Baltimore)\\nFinal thoughts on Broadcasting/Streaming industry currently,\\xa0 subscription models (Netflix), investor expectations vs industry realities \\xa0(ARPU blend vs Sub growth) \\u2013\\nquality of subscribers\\ncost of acquisition of subs (cost of broadcast rights\\n\\n\\xa0\\nAbout\\nAlexander P. Brown joined Major League Lacrosse in February 2018. Since taking the helm, Brown has drastically improved the experience and opportunity for players, teams and fans. During his tenure, he has restructured the ownership group, rebranded the league marks and reacquired the league\\u2019s media rights, leading to exponential growth in nationally televised reach. In 2019, Brown welcomed ten new partners to the league, introduced a creative and sophisticated digital team (generating 194% growth in social traffic, 9'