Michael Broda, "From Eastern Europe to Esports"

Published: Nov. 13, 2020, 5:19 p.m.

b'Michael Broda originally from Cologne, Germany (my hometown) is now building an Esports Group from Prague, Czech Republic.\\xa0 Insiders know that Eastern Europe is a hot bed for start-ups with smart tech entrepreneurs in the region.\\xa0 Michael plays both across his native German-speaking markets and Eastern Europe and is now looking to conquer the world with ESPL, a new gaming platform for the casual gamer.\\xa0 Lots of great insights into the Esports ecosystem and tech side of the business.\\xa0 Enjoy. \\xa0\\xa0\\xa0\\xa0\\n\\xa0\\nKey Highlights\\nMichael\\u2019s early days being a Banker in Commerzbank Cologne, at that time it was cool to be a banker\\nMoving from Cologne to Prague (Czech Republic), back to his parents\\u2019 roots in a CFO role for a strong midsize company (EURO 400 mil turnover) in his mid-late 20s\\nStart of Delta Capital,\\xa0 15-20 investments, using his own money. Started with turn-around of distressed companies and then start-ups. Combining old and new economy.\\nStarting his first investments in Esports and Gaming -\\xa0 esports.com \\u2013 portal about Esports news and info\\nSold esports.com to Pro7/SAT 1 Media group\\nFounded Esports Investment Group (EIG) -\\xa0 several early stage investments\\nFocus on digital infrastructure, data, monetization and traffic \\u2013 focus on growth of Esports industry beyond the US$ 1 billion\\nVibadou \\u2013 German social media platform \\u2013 all about creating authentic content, started with Pro-Football teams, future Esports teams\\nEsportido \\u2013 white label club and athletes app for unique fan and sponsor engagement\\nFantasy.ai \\u2013 data scientist looking at new solutions for Esports community, from matchmaking to AI solutions\\nGaming to Esports, closed data to open data, knowing who is in front of the screen and then provide the best products for them\\nEastern European IT startup ecosystem vs Silicon Valley, price advantage and high quality, networking is key\\nESPL.gg \\u2013 Esports Players League \\u2013 from bedroom warrior to Pro-player\\nTwoG Nation (another one of his investments) helped ESPL to start its tech engine.\\nSingapore and Kuala Lumpur (KL) connection via his partners in ESPL\\nStructure of Esports Ecosystem from top-level tournaments by Publishers to amateur events on 3rd party platforms \\u2013 building a career path from amateur to pro-player\\nMobile Esports focus \\u2013 initial focus on South East Asia (SEA) because of strong mobile first and some markets even mobile only markets\\nExpanding globally, 12 markets now, Mexico, India, etc, currently about 100k registered users \\u2013 target 1 million next year\\nFree for now, future Freemium model \\u2013 special content, coaching, etc\\nFranchise Model.\\xa0 ESPL provides the backend system, local team runs the local marketing and brings the customers\\nLast thoughts on Esports and the growth in future \\xa0\\n\\xa0\\nAbout\\nMichael Broda is a German serial entrepreneur and former investment banker.\\xa0He studied both, banking and finance, MBA and strategic management, MSc. He started his career in 1998 in Commerzbank Cologne and moved into the investment banking focusing on financial markets and financial derivatives.\\nIn 2002 he moved into his first top management position, becoming CFO of CE Wood, a medium sized cee wood processing company with USD 300 mil revenues and 5000 employees in the Czech Republic.\\xa0\\nIn 2006 he started his own venture and founded Delta Capital, an investment holding which invested into distressed assets, later also startups. Under the roof of Delta Capital he founded several companies, and acquired and sold more than 15 companies.\\xa0\\nIn 2016 he made his first investments in the sports industry starting with Fantasy sports and later esports.com. He was fascinated by the esports industry and took over esports.com as CEO, 2 years later the company was sold to Pro7/Sat1 Media Group, one of the biggest media houses in Europe.\\nFor the past 4 years he is very focused on the business of Esports, especially in the area of AI, infrastructure and new solutions in this space. Michael is currently leading ESPL as Founder and CEO.\\n\\xa0\\nFollow'