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b'Mark Pannes is a highly accomplished US sports executive with an incredible career across the US and Europe, from his early days at the New York Knicks, to leading a large European Football Club (AS Roma) on behalf of a US Owner and learning the inside workings of one of the largest Banks in the world (HSBC Private Bank).\\xa0 Mark has accumulated a wealth of knowledge and his views are well heard (through his own Podcast/Clubhouse talks) and respected in the industry. With the European Super League \\u201cfiasco\\u201d just over when we spoke, we off course took a good stab at the topic as well.\\xa0 As always, lots of learning and great insights throughout the discussion. Enjoy. \\xa0\\n\\xa0\\nKey Highlights\\nHow it all started, a High School dream to have a career in professional sports, leads to studying sports at UT in Austin and a summer internship with the New York Knicks\\nFirst job on the operational side at Madison Square Garden (MSG), 19 different trade groups (Unions) working in the building, etc\\n10 years with the Knicks -\\xa0 Patrick Ewing and Pat Reilly days \\u2013 MSG a vertically integrated company, the venue owns the teams and broadcast network \\u2013 sales force is media let - Knicks the bait to sell other content at the venue (bundling)\\nStarting to sell Knicks as a stand alone property, non-media related \\u2013 drove US$ 4 mil of new revenue (total team revenue over US$ 120 mil at the time)\\nBrand driven vs sales driven approach,\\xa0 digital and CRM starting to kick off\\nGround breaking deal with American Express, co-branded card for the first time\\nFirst Entrepreneurial experience \\u2013 Skilo Brand agency \\u2013 range of clients and projects \\xa0\\nFirst overseas sting, overseeing acquisition and then managing a Parisian Basketball Club (Tony Parker, French NBA player was part of the investor group)\\nAfter cleaning up the club in phase 1, spending most of the time on ways to finance the \\u201cunderfunded\\u201d Club and connected with HSBC\\nNext stop HSBC Private Bank, London, banking athletes and IP owners, borrowing against assets\\nIP owners and athletes, asset & wealth management, borrow against revenue.\\xa0 COI (contractually obligated income) as security\\nInsider look during the global Financial Crisis (2008-09) \\u2013 HSBC\\u2019s approach\\nNext Raptor Accelerator, Jim Pallotta, US billionaire Family office \\u2013 invested in AS Roma \\u2013 new role as CEO of the club\\nThe numbers in the AS Roma deal \\u2013 total US$ 160 million investment (according to reports)\\nLearnings from his AS Roma days, running a Listed company, every club is a \\u201cselling club\\u201d \\u2013 ability to sell players is important\\nNew Stadium plans, great project, big plans, the process to get it started (unfortunately till today it hasn\\u2019t come to fruition) (Roman politics or what happened?)\\nEuropean Super League (ESL) discussion \\u2013 48 hours of madness \\u2013 his view as an American Sports Executive with European Football experience\\nMismatch and disconnect between team owners, there was no \\u201cexecutive team\\u201d in place to represent the group (it appeared), no apparent media partners, rushed announcements, etc\\nBCG , JP Morgan and many of the big Clubs got their fingers burned it appears in hindsight \\u2013 surprisingly many rookie mistakes across the groups \\xa0\\xa0\\nThe underlying challenges between the big clubs and the \\u201cothers\\u201d haven\\u2019t gone away \\u2013 the issue will come again at some point in the future \\u2013 even the big clubs have little leverage with UEFA, so they need to come up with these threats to push their agenda\\nUnion Sports \\u2013 private consulting companies, advising on media and other long-term revenue streams\\nVancouver Whitecaps FC , turn around, clean up \\u2013 just when the pandemic hit six months into it\\nInner Market Media \\u2013 consulting and content creation for sports IP owners \\u2013 focus on transatlantic view \\u2013 \\u201cOTT Sports Speakeasy\\u201d (weekly on Clubhouse, Thu, 5pm UK time) and OTT Sports Podcast together with partner Michael Broughton\\nLast thoughts on the growth opportunities in sports in current climate \\u2013 expansion period for sports \\u2013 new money coming in with lots of'