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b'This time, I am sharing some of my stories of 27 years in the trenches of Sports Marketing, how I got into the industry and my 23 year journey as a Sports Marketing Entrepreneur in Asia. Hope you enjoy some of the stories and insights into TSA and our evolution as a company.\\n\\n\\n\\n\\n\\n\\xa0\\nKey Highlights\\nHow I got started, from tennis in Cologne, Germany to University at TCU in the US\\nAmerican Airlines experience, \\xa0Official Airline of the FIFA World Cup 1994 (Concacaf Gold Cup)\\nFirst real job in Hong Kong with Asia Sports (World Sports Group \\u2013 now Lagardere Sports)\\nStart of TSA in 1997 during the Asian Financial Crisis\\nTSA 1.0 to 5.0\\nTSA 1.0 -\\xa0 WWE agent in Asia story \\u2013 US$ 170 million later\\nTSA 2.0 - \\xa0Media agent, representing US Open tennis, BWF, ITTF, PSM and other premium content\\nTSA 3.0 \\u2013 started with a painful experience, internally created and launch of GLORY Kickboxing, new revenue streams, Branded Real Estate\\nTSA 4.0 \\u2013 Digital experience, OTT \\u2013 Sportsfix launch, Blockchain experience (ICO), E-Sports, Football Division\\nTSA 5.0 - \\xa0TSA post Covid-19 \\u2013 focus on Consulting, Beat Covid-19 products for the Live Sports industry, new revenue streams for Sports & Esports, Sports Fund\\nBHAG:\\xa0 Generated US$ 500 million in the past 20 years for the industry \\u2013 NEW GOAL is to generate US$ 1 billion in next 10 years\\n\\xa0\\nAbout\\n\\n\\n\\nMarcus Luer is Asia\\u2019s #1 Sports Marketing Entrepreneur\\xa0and the\\xa0Group CEO of\\xa0TSA (Total Sports Asia), Asia\\u2019s global sports marketing agency which he founded 23 years ago in Kuala Lumpur, Malaysia.\\xa0\\nMarcus is a thought after industry expert and speaker and has been featured on CNBC, BBC News, Bloomberg Asia, regularly presents at major global sports conferences and has contributed to many international newspapers and industry magazines articles.\\nHe recently launched his own\\xa0Sports Entrepreneurs Podcast Series\\xa0featuring top sports executives and entrepreneurs from around the world.\\xa0\\nSports Business International (SBI) magazine voted him into the \\u201cSBI 200 Team\\u201d, comprising of the most influential leaders in the industry over the past 18 years. He is also the Co-Founder of\\xa0GLORY Sports International (GSI), the #1 Kickboxing League in the world.\\xa0Marcus also created the\\xa0Branded Real Estate (BRE)\\xa0concept, a brand consulting business to the Real Estate industry.\\xa0\\nBRE\\xa0has developed a very unique set of skills which matches the power of Superbrands with Residential Real Estate projects in the region. From the Michael Schumacher World Tower to two Armani Residences in India and China, TSA BRE has developed projects with a combined GDV value of over US$ 1 billion and is the leading agency globally in this space.\\nLiving and working in the sports industry in Asia for over 25 years, Marcus is considered one of the\\xa0Founding fathers\\xa0of Sports Marketing in Asia and continues to follow his passion to develop the Asian and global sports industry.\\nAt the end of 1997, at the age of 29 and after three years in Asia working for World Sports Group (WSG), Marcus founded\\xa0TSA. Marcus\\u2019 drive and leadership has guided the company to what it is today, Asia\\u2019s global leader in sports content and branding solutions. TSA has created\\xa0over\\xa0US$ 500 million\\xa0worth of new revenue for rights holders globally over the past 20 years and targets to generate\\xa0US$ 1 billion\\xa0over the next 10 years for Asian sports and Esports properties.\\nTSA represents and/or has worked with major global sports brands from Premier League Football Clubs, Formula One teams, WWE, US Open Tennis and a host of Olympic Sports Federations (BWF, ITTF, AIBA, IAAF, FINA, UCI, etc) over the last 23 years. TSA also partnered with the SPARTAN RACE series in 2015 to develop the first events in Asia.\\nTSA\\u2019s\\xa0role is always focused on developing new commercial opportunities and build larger platforms for rights holders, events, Venues and brands in the region or worldwide. TSA\\u2019s clients range from broadcasters, Asian multinationals to global corporations and governments seeking to maximize t'