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b'Jerome Valcke, a true legend and also tragic figure in our industry. We are going back to his early days at Canal+/Sport+ to his amazing time as Secretary General of FIFA. \\xa030+ years in the industry, his ups and downs and the challenges at the end of his FIFA reign and his comeback plans. \\xa0\\xa0\\xa0\\n\\xa0\\nKey Highlights\\nEarly days of Canal+, first Pay TV operator in France - as news presenter and magazine producer (from wars to news)\\n1991 -\\xa0 getting involved in acquisition of sports rights for Canal +, dealing with Don King to David Stern\\nForming Sport+ (internal agency of Canal+) to buy sports media rights for Canal + and sell across the world, working with other agencies around the world\\nDon King story and doing business with him (negotiation is same as war)\\nFrench Football League (Ligue One) and the new Pay TV money coming in to change the game forever \\u2013 new production values\\nCanal+, turning channel into a 24 hrs Olympic channel for the entire two weeks of the Barcelona Olympics 92\\u2019 and Atlanta 96\\u2019\\nMerger between three agencies, JC Darmon, UFA Sport and Sport+ -\\xa0 Bertelsmann (UFA), Jean-Claude Darmon and Canal+ (Sport+) merged in 2001 creating SportFive \\u2013 and the rest is history with decades of changes for the agency\\nJoining FIFA in 2003 as Director of Marketing \\u2013 FIFA Marketing AG \\u2013 in-house agency created after the collapse of ISL Marketing (initially focused on sponsorship only -\\xa0 Media rights still with Robert Louis Dreyfus (owner of Adidas, Olympique Marseille).\\xa0 Jerome lobbying to bring media rights in-house too.\\nAgency offering large guarantee to FIFA \\u2013 (Swiss) 1.8 billion per World Cup -\\xa0 Joseph Blatter (President at the time) putting his trust in Jerome and he delivered in 2010 \\u2013 close to 4 billion\\xa0\\nChanging what FIFA was delivering to broadcasters, going beyond previous offerings\\nInfront & Dentsu controlled certain territory rights in Asia, and other agencies around the world \\u2013 top countries controlled by FIFA directly, FIFA signing all contracts\\nSecretary General of FIFA -\\xa0 the link between the political side of the Federation with the commercial and operating side\\nDealing with Governments and Head of States to deliver the FIFA World Cup \\u2013 need to deal with politics\\nBlatter stories \\u2013 his rise within FIFA, from a low level marketing role to President -\\xa0 \\u201cI am FIFA, FIFA is me\\u201d\\xa0\\nBidding process for World Cups \\u2013 2018 & 2022 \\u2013 huge significance for the winners\\nWorld Cup Legacy \\u2013 South Africa 2010 stories \\u2013 falling in love with the country and more\\u2026\\nBrazil World Cup 2014 \\u2013 it was complicated \\u2026\\u2026.. being banned for a period of time from entering the country\\u2026..\\nCould World Cup ever be moved if the event is at risk? Legal position vs actuality/reality\\n2018 & 2022 host country choices and his view on it\\nThe different parts of FIFA, from Committees and other parts of the organization\\nWomen\\u2019s Football at FIFA level \\u2013 Women\\u2019s World Cup wasn\\u2019t yet able to make enough money on its own \\u2013 role of FIFA to support and develop Football for everyone\\nMastercard vs VISA and what happened on Sept 2015\\u2026\\u2026. his side of the story\\nMoral vs criminal accusations \\u2013\\xa0 rules of engagement \\u2013 code of conduct in business\\nTo reach Jerome Valcke - Jerome.valcke@gmx.es\\xa0 (+34607937298)\\n\\xa0\\nAbout\\nJ\\xe9r\\xf4me Valcke, born 6/10/1960 in ParisFrench and South African citizenshipsLiving in Carrer Catalunya 17, 08960 Sant Just Desvern, SpainE-mail: jerome.valcke@gmx.esMobile number: +34 607 937 298\\n1983 RMC Journalist\\n1984 to 1988 CANAL+ News Presenter\\n1988 to 1991 CANAL+ Deputy Editor in Chief Newsroom\\n1992 to 1997 CANAL+ Deputy Director Sports Division. Responsible for all international sport rights acquisitions\\n1997 to 2001 CEO Sport+, Media Group CANAL+. Sport+ was a subsidiary of the Group CANAL+ for Media and Marketing rights. Sport+ acquired the international of all major football European leagues.\\n2002 COO Sportfive. Sportfive was created by Group CANAL+, UFA- Bertelsmann and Group Jean-Claude Darmont. Sportfive was one of the leading sports agencies in the w'