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b'Jeff Marks is a true Sports Entrepreneur, having started several agencies from an early age and now leading a \\u201cbest in class\\u201d COI (Contractual Obligated Income) Agency which is breaking grounds around the world, including a recent huge deal with FC Barcelona to manage the branding of the Nou Camp Stadium and new facilities.\\xa0 Tons of learning and insights into the world of COI. \\xa0\\n\\xa0\\nKey Highlights\\nEarly start during MBA days, Managing Director of a 2 Man Consulting business with his Professor. Stubhub story, the one that got away.\\nStarted Sports Business Ventures, Venture Capital Pledged Fund dedicated to Sports, partnered with Alan Rosenberg and other big hitters\\nPremier Partnerships, premier Naming rights agency. Generating massive COI, for large US teams and franchises.\\nPremier Ventures, advisory agency, another run at Venture Capital\\nInnovate Partnership Group (IPG360), starting of a new business development group to help sports IP owners generate long term commercial revenue\\nTwo words you are not allowed to say \\u201cSales\\u201d or \\u201cSponsorship\\u201d in IPG\\n\\nFour Main Areas of Focus:\\nConsultative business development\\nValuation analytics\\nIP Asset creation\\nCreative agency\\n\\nProprietary Software \\u2013 Partnership intelligence platform (a brand new Valuation System)\\nDirect and Indirect Revenue measurements\\nR&D, Technology, other non-traditional areas to measure returns\\n\\nProjects:\\xa0 US Triathlon,\\xa0 Circuit of Americas (US F1 Track), MLS teams, Canadian Premier League\\nFC Barcelona story -\\xa0 Goldman & Sachs intro leads to working on re-development of Camp Nou\\nNot just about Naming rights of a Venue but way beyond \\u2026. Naming a part of the city\\nB2B elements in sports partnership deals\\nNew NTT Japan Partnership, re-imagine marketplace\\nAllianz and other examples of brands leveraging the power of Naming partnerships and Venue deals (Verizon 5G)\\nSponsorship Hierarchy of Needs (based on Maslow\\u2019s Hierarchy of Needs)\\nSocial Responsibility getting more important\\n\\nAdvise - Give and don\\u2019t sell \\u2013 figure out how you can add value first\\nAlso working with Non-for-profit, municipalities and Health Care Groups on Marketing partnerships\\nFinal Learning, sales people always get recognized the most, important to also celebrate the team behind it and reward them\\n\\xa0\\nAbout\\nJeff Marks is a sports business executive with over twenty years of experience working with C-level executives at Fortune 500 companies, sports teams, leagues, venues, governments, universities, franchise owners and investors. Marks currently serves as Founder and Chief Executive of IPG360 (Innovative Partnerships Group) which is a leading business development company that drives long-term revenue for prestige properties with a focus on sports and entertainment.\\nMarks has been credited with negotiating the largest naming rights agreement of 2016, the Johnson Controls Hall of Fame Village, which turned out to be one of the most recognized sports deals of the year and a catalyst for changing how naming rights and commercial partnership deals are executed in the sports industry and beyond.\\nMarks has worked on over a hundred plus business partnerships over his career and a few notable partnerships include: Mercedes Benz Stadium in Atlanta, Globe Life Park in Arlington, TD Place in Ottawa, Kabam Field at California Memorial Stadium and O.co Coliseum and Tim Horton\\u2019s Field. Marks also executed one of the largest jersey naming rights deal in MLS history with the Atlanta United and American Family Insurance.\\nJeff Marks is also credited for developing the sports industry\\u2019s leading valuation tool which is an analytical sales model for identifying, creating and valuing sponsorships and naming rights.\\nMarks is a frequent industry speaker on revenue related topics in the Sports Industry including NFL league meetings, Sports Business Journal and other industry organizations. Marks is an adjunct faculty member at University of San Francisco\\u2019s Sports Management Program and teaches \\u201cNew Business Models in the Sports'