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b'Guy-Laurent Epstein a Football Association veteran and senior UEFA Executive for the past 20 years, shaping European football, the commercial side and beyond.\\xa0 Deep dive into \\xa0UEFA\\u2019s world from Club Football, new National Team competitions, to the growth of the Women\\u2019s game and much more.\\xa0 Highly educational and lots of great details you don\\u2019t want to miss. \\xa0\\xa0\\n\\xa0\\nKey Highlights\\nHow it started, from a passion for mathematics, to Arthur Andersen auditing to Sony Music\\nCommercialising the licensing rights for the FIFA World Cup in 1998 for Sony Music\\nISL Marketing days \\u2013 joining ISL in Luzern during an interesting time for the agency\\nSpending time in Asia, around the 2002 FIFA \\xa0World Cup Korea/Japan\\nISL collapse in 2001 just before the FIFA Confederations Cup in 2001, FIFA creating FIFA Marketing to take over agency role\\nJoining UEFA shortly after the 2002 FIFA World Cup \\xa0\\u2013 comparing notes on the event\\nThe start of a two decade adventure with UEFA in Nyon\\nNo Marketing department within UEFA yet when he first joined,\\xa0 developing new projects and showing value to the administrators of European Football\\nThe \\u201cold\\u201d way of doing things in European National and Club competitions at the time, early 2000\\nChange of guards, EBU, mostly state controlled broadcasters vs more commercially driven free to air channels\\nNon-linear channels emerge - \\xa0Pay TV \\u2013 now digitization, Amazon relationship, DAZN, Apple testing\\nUS Market importance for both European Club and National team football\\nUEFA.TV -\\xa0 create new content from archive, exploring new ways to invest in brand \\u2013 home of Youth and Women\\u2019s football\\nRelationship between UEFA and their agencies (Team Marketing \\u2013 Club competitions & CAA Eleven \\u2013 National Team competitions)\\nBig changes and success stories from the CAA Eleven deal\\nUEFA Nations League \\u2013 the creation and where it is now and some of the challenges\\nNew UEFA Champions League format from next season explained\\nNext steps in the governance of club competitions and relationship with the European Club Association (ECA)\\nCovid impact on UEFA competitions \\u2013 looking back, moving EURO 2020, etc\\nSuccess of Women\\u2019s EURO 2022 in England and the growth and unbundling of UEFA Women\\u2019s Football \\u2013\\xa0www.weplaystrong.com\\nEURO 2024 in Germany \\u2013 high hopes for another big Football Summer Festival\\n\\xa0\\nAbout\\nGuy-Laurent Epstein graduated from\\xa0Paris\\xa0IX Dauphine University\\xa0with a Master in Applied Mathematics & Social Sciences in 1990, and completed his studies with a MBA at\\xa0ESSEC\\xa0Business School\\xa0in Paris, which he obtained 2 years later.\\nAfter four years working as a financial consultant for Arthur Andersen, he decided to shift his career towards sports marketing and worked for the 1998 World Cup in France. After that, he joined\\xa0ISL\\xa0Marketing where he was in charge of the licensing and merchandising\\xa0programme\\xa0for the 2002 World Cup. In 2001, Guy-Laurent joined\\xa0FIFA Marketing, where he continued to oversee the good development and implementation of the Licensing\\xa0programme.\\nHe started in October 2002 at\\xa0UEFA\\xa0as TV& Sponsorship Manager and became Head of Marketing Activities in December 2004. In June 2005, he created the Media Rights unit which is responsible of the overall sales of the\\xa0UEFA\\xa0competitions TV and other media rights, which he managed till March 2010, when\\xa0UEFA\\xa0decided to set up a new company \\u2013\\xa0UEFA\\xa0Events SA\\xa0- to handle all\\xa0UEFA\\u2019s\\xa0commercial and event operations.\\xa0Consequently, Guy-Laurent was appointed Marketing Director of\\xa0UEFA\\xa0Events SA and as such, he is responsible for the ongoing development of the marketing and commercial activities, including media and sponsorship, across all competitions of\\xa0UEFA.\\n\\xa0\\nFollow us\\xa0on our social sites for the latest updatesInstagram:\\xa0https://www.instagram.com/sportsentrepreneurs/Facebook:\\xa0https://www.facebook.com/marcusluerpodcastLinkedIn:\\xa0https://www.linkedin.com/company/sports-entrepreneursWebsite:\\xa0https://marcusluer.comPodcast:\\xa0https://marcusluer.com/podcast\\nTo get in touch, please email us at'