Greg Economou, "Sport goes to Hollywood"

Published: Aug. 5, 2020, 6:19 a.m.

b'Greg has had an incredible journey and with it great stories to tell from his Pro-Basketball playing days at Greek\\u2019s Olympiakos to launching his first Agency and selling it to SFX, working with David Stern at the NBA, joining Madison Square Garden, Guggenheim Media, Ticketmaster in senior roles to now bringing his passion for sports to Hollywood with game1.\\xa0 Listen, learn and get inspired.\\n\\xa0\\nKey Highlights\\nFrom playing basketball at the University of Connecticut to going back to his roots with Olympiakos in Athens, Greek\\nSME Branding story, after re-branding \\u201cThe Patriots\\u201d (no not those Patriots), over 1,500 re-branding assignments across sports from Colleges to athletes\\nAcquisition of SME by SFX Sports in late Nineties\\nBrandThink, his new baby, taking branding to a strategic level\\nCall from David Stern, after re-branding Detroit Pistons successfully, re-positioning of the League globally\\nEarly days of the Charlotte Hornets franchise \\u2013 tough job in tough environment, small market team\\nBack to the Big Apple, Madison Square Garden, focused on bringing in new Revenue\\nGuggenheim Media \\u2013 Dick Clark Production \\u2013 exposure to entertainment and branded content\\nMissing his Sports Tribe, swing back into Sports retooling Ticketmaster Sports Division\\nGame1 - \\xa0Sports, Culture and Stories - \\xa0combining his passion for sports with his Hollywood partners Basil Iwanyk (John Wick franchise) and Michael Smith (ESPN Sports Center)\\nBecoming a \\u201cstoryteller\\u201d from short form, documentary, feature films to Podcasts in Sports\\nBack to being an Entrepreneur\\nThe meaning of \\u201cElevated Content\\u201d\\nForty projects in pipeline from Feature films, scripted, unscripted to podcast\\nThe Last Dance, amazing storytelling and perfect timing\\nDanica Patrick, former Race driver, new show about Equality \\u2013 Oprah Winfrey watch out\\nContent distribution & Funding/Financing strategies\\nCovid\\u2019s challenges and opportunities \\xa0\\xa0\\n\\xa0\\nAbout\\nGreg Economou is a Co-Founder and Partner of game1, the cutting-edge content incubator that sits at the intersection of sports, entertainment, and culture, producing an array of sports-related content in conjunction with the world\\u2019s greatest athletes, teams, leagues, and their counterparts in the entertainment industry. This content includes feature films, scripted and unscripted television and digital programming, as well as audio programming. In his role at game1, he helps oversee the day-to-day operations of the company, while leading all revenue generation and white label studio efforts.\\nEconomou also manages his own advisory and investment practice formed in 2016 that focuses on helping a variety of businesses succeed in and around the sports and entertainment industries through strategic counsel and at times financial support and investment. In this capacity, he and his team oversee a series of advisory assignments that range from strategy development, branding, marketing, and digital to client acquisition, business development and sales as well.\\nPrior to launching game1 and his advisory practice, Economou served as Chief Commercial Officer & Head of Sports at Ticketmaster. In this role, he directed the company\\u2019s extensive sports division, overseeing all Ticketmaster products and services delivered to clients throughout professional sports and college athletics, while also leading all new business development efforts as well. Economou also had responsibility over all of the company\\u2019s industry sales and marketing operations, including sales operations, brand marketing, enterprise marketing, sponsorship and partnership marketing, event marketing, as well as all premium product sales and services included in the Ticketmaster Agency offering.\\nEconomou previously served as the Executive Vice President & Chief Revenue Officer at Guggenheim Media/Dick Clark Productions where he built a thriving branded content practice with over $250M worth of deals in four years. Prior to that, he served as Executive Vice President of Revenue Performance for T'