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b'Drew Sheinman\\u2019s career is a 40 year smorgasbord in the world of sports, sports marketing, entertainment and now Private Equity from MLB, MSG, Coca-Cola, Breeders Cup, Endeavor to now Brand Velocity Partners. \\xa0Incredible journey from the humble days of a management trainee in the MLB in 1979 to now running his own Private Equity partnership. As always, enjoy listening and learning.\\n\\xa0\\nKey Highlights\\nStarting his career as one of the first Management trainees in the MLB\\nBaltimore Orioles stories, working with new ownership, winning the World Series in 1983\\nNext stop New York Mets, as a Yankees fan, creating new marketing and revenue streams.\\xa0 \\u201cLet\\u2019s go Mets\\u201d rally song for 1986 World Series Champion \\u2013 according to Rolling Stone Magazine, the greatest anthem in baseball. https://youtu.be/2N4VIXM1RJk\\nTwo World Series Rings from Orioles and Mets days. Started his first own company, integrating sports and entertainment. Investor pulled the plug. \\xa0\\nMadison Square Garden \\u2013 marketing and business development for the teams across many different genres, sports, entertainment, etc\\nCreated the first MLB Fan Fest around the All-Star weekend.\\xa0 MSG owned the concept.\\xa0 Still running 20 years later.\\nCoca-Cola Director Sports Marketing \\u2013 they wanted someone from the outside looking in\\nCoca- Cola Olympic City \\u2013 at the Atlanta 1996 Olympics, Theme Park concept, etc almost a 1,000 presentations to get it approved \\u2013 great success story\\nFrom FMCG to Real Estate -\\xa0 Running Malls for Simon Brand Ventures (250 Malls across the US). Turning them into entertainment complexes. 2 Billion visitors annually. Simon live media network.\\nTiki Barber (NFL NY Giants player) partnership - \\xa0Tiki Ventures (replicating Magic Johnson success story, bringing athletes into business opportunities)\\nBreeders Cup \\u2013 Chief Marketing/Revenue officer \\u2013 30-day crash course around the industry \\u2013\\nEndeavor (WME-IMG) \\u2013 Brand Ventures \\u2013 first agency for retired American Football players (22,000), talent management from athletes, Hollywood stars to supermodels (Agent 2.0) \\u2013 working with Kobe Bryant\\nBrand Velocity Partners \\u2013 Private Equity \\u2013 started 2 years ago \\u2013 independent sponsors model (closed several acquisitions already) \\u2013 focus on middle-market companies\\nBarbeque Guys \\u2013 brought in Manning Football family and other players as investors and brand ambassadors\\nCore Values:\\xa0 integrity, kindness, carrying -\\xa0 creating balance \\u2013 do well and do good\\nNot a fund (independent sponsor model) \\u2013 looking for deals which fits the model, Ebida threshold.\\xa0 Then raise the funds to close the deal.\\nLooking across health, wellness, Tech, food & nutrition, etc -\\xa0 other deals Original Footwear (Military Footwear),\\nReflection on 2020 \\u2013 was a great year despite the challenges \\u2013 all funds raised virtual\\nVision Works- \\xa0Rebels Spirit \\u2013 agave spirit from Mexico \\u2013 new category called \\u201cAvila\\u201d\\n\\xa0\\nAbout\\nIf you want to launch, scale or monetize your business, you want Drew in the room. He\'s a self-described "white space" guy. The guy that not only looks forward but looks around to come up with fresh ideas to grow your business.Drew has a results-charged track record of guiding premier companies and iconic celebrities to differentiate their brand and optimize revenues through the development and execution of ground-breaking concepts, strategic partnerships and new business ventures. His ideas have created a billion dollars of top-line value.What makes Drew extremely valuable is his proven ability to shape his ideas for profit and take them to market to his vast and well-connected professional network. Drew particularly enjoys building new categories, the most challenging and exciting work of all. He is best known for envisioning and making markets in sports and entertainment for: Endeavor(WME-IMG), MLB, International Olympic Committee, Coca Cola, Madison Square Garden, Simon Property Group, Breeders Cup, NY Mets, and Baltimore Orioles.Drew is a Partner of Brand Velocity Partners, a disruptive lower-middle m'