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b'Damian Willoughby, turned his passion for football, playing in his youth in the UK, then NCAA football to spending his career across Rangers FC, Chelsea FC, Manchester City and the City Football Group till his current and most recent role at EA (Electronic Arts) in Esports.\\xa0 Listen and learn from his experiences at some of the biggest Football brands and now at EA.\\n\\xa0\\nKey Highlights\\nFrom playing youth Football in the UK, to NCAA \\u201csoccer\\u201d and getting his MBA at University of Liverpool in Football\\nLeading to his first first role in Rangers FC, leading sponsorship programs\\nDespite the huge rivalry between Rangers and Celtic (collectively called \\u201cThe Old Firm\\u201d) on the pitch, both clubs cooperated on sponsorship deals to avoid brands having to split across the fan base.\\xa0 Very clever\\nTalking numbers, front of shirt and other revenue streams for Rangers.\\xa0 Very competitive with the big UK clubs at the time due to passionate fan base, 50k fans in stadium, etc.\\xa0 The big Premier League Media income started to make the difference and swing power to English Clubs.\\nNext stop Chelsea, Abramovich\\u2019s early era and success started to make a difference. Talking Samsung and leveraging the power of the Premier League globally.\\xa0 Discussing the \\u201cnot invented here syndrome\\u201d of global brand sponsorships and how to deal with it.\\xa0 Singha Beer deal discussion.\\nMoving into Player Management side with James Grant Sports Group for a couple of years to learn that part of the business, wasn\\u2019t his thing\\nManchester City, new Arab owners already in place and club on major trajectory \\u2013 joining in global sponsorship sales role\\nCity Football Group (New York, Melbourne, Mumbai, Yokohama, etc) \\u2013 12 clubs now globally \\u2013 (and Ferran Soriano\\u2019s role in it)\\nHow it works from a commercial point of view and creating synergies across the different clubs, leveraging the global power of Manchester City combined with the local strength of the various partner clubs\\nMoving to Singapore running global business from there for six years, last few years also CEO of City Football India (Mumbai City FC), last few years during Covid\\nHow players move around the City Football Group ecosystem\\nIn the Middle of Covid, mid 2021, Gaming/Esports is booming, next move, VP Partnerships for EA Sports \\u2013 huge company, US$ 7 billion in revenue, 13,000 people worldwide\\nTalking Esports & EA properties, much more than FIFA, leader of sports simulation games (Madden NFL, F1, UFC, NHL, PGA Tour, etc) and other successful non-sports games (Apex Legend, Battlefield, The Sims) \\u2013 difference between sports and non-sports games\\nHuge player base and time spend in the game by Gamers, massive audiences and engagement levels \\u2013 still lots of education to be done with brands on how to leverage it\\nFIFA split, what he could share \\u2013 big plans for EA Sports FC , nothing changes in the game, the teams and general feel of the game\\nStevenage FC and Burger King, \\xa0how it went viral, creative thinking on how to leverage a game\\n\\xa0\\nAbout\\xa0\\nA highly accomplished and respected global football executive with 20+ years experience in generating and managing over \\xa31.3bn in revenues, motivating large (+65 staff) and globally diverse (13 offices) teams to achieve sporting and financial goals around performance, brand, revenue and fan growth for leading sports properties including City Football Group, Chelsea & Rangers FC.\\nMost recently CEO of City Football India following the strategic acquisition of a majority stake in Mumbai City FC, worked with CFG and Reliance as shareholders to develop the Club, Indian Super League and Indian football.\\nCurrently VP, Partnerships at Electronic Arts, originally head hunted to develop the commercial strategy for Esports across key global EA franchises (FIFA, Madden & Apex) and now working in a small core executive team to shape the future of the company\\u2019s marquee football franchise.\\n\\xa0\\nFollow us\\xa0on our social sites for the latest updatesInstagram:\\xa0https://www.instagram.com/sportsentrepreneurs/F'