Chris Smith, "Gaming/Esports 101"

Published: Dec. 5, 2020, 4:18 a.m.

b'Chris Smith, a true Gaming/Esports expert turned Entrepreneur based in Australia. We are going BIG into Esports & Gaming, learning from Chris\\u2019s background and then a deep analysis into the difference between Esports and traditional sports, including detailed discussions on numbers and revenues for Gamers and Influencers.\\n\\xa0\\nKey Highlights\\nEarly days, pathway into the industry, turning his passion into a career, started as a player in a top four team in Australia (playing Battlefield, CSGO) \\xa0\\nCommentating on games, promoting LAN Parties \\u2013 connecting into the industry through various roles, learning the different parts of the industry\\nThermaltake Australia \\u2013 Marketing & Esports Community Manager\\nCCC (Chris Creative Collective) \\u2013 first taste of entrepreneurship \\u2013 online marketing, events, websites and other services\\nEGAA (Esports Games Association Australia) \\u2013 board member & PR/Communication\\nBIG Esports \\u2013 esports, gaming and influencer business \\u2013 including his own Podcast \\u2013 operate like a \\u201cVC growth company\\u201d\\nDifference between Gaming and Esports (US$ 150 billion vs US$ 1 billion) - all about reaching GenZ \\xa0\\nAustralian Gaming/Esports landscape \\u2013 about 10% of the US market, similar games and dynamics as the US (LOL, CSGO, FIFA, etc)\\nComparing Esports and Sports ecosystem\\nNo clear career path for Esports players compared to traditional sports yet\\nLeague structures (Closed vs Open Leagues) \\u2013 Overwatch World League - Franchise League (US$ 30 mil entry ticket)\\nEsports teams vs Pro Sports teams \\u2013 70% revenue from sponsorship, prize pool going mostly to players, \\xa0LCS/LOL player starting salary US$ 300k\\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\nMany Teams operate more like an \\u201cagency\\u201d, from content creation, events, licensing, etc\\n Owners and creators of content are the big winners \\u2013 FaZe Clan great example\\xa0\\xa0\\n\\n\\n\\nChanging Meta (Most Effective Tactics Available), changing the rules of engagement in a game \\u2013 pros and cons\\nInfluencers & Gamers \\u2013 Gaming is the interface \\u2013 top Esports athletes are often influencers but also plenty of influencers who are not Pro-gamers\\nMonetization \\u2013 gifting, donation, subscription, advertising, sponsorship dollars\\nAll about accessibility \\u2013 building a strong community big or small\\xa0 & creating entertainment\\nLots of examples of what influencers can generate\\n\\n\\n\\nRevenue splits -\\xa0 Apple/Google \\u2013 30% cut of every dollar \\u2013 Epic/Fortnite is battling it\\nPlatforms:\\xa0 Twitch, Steam, Discord, YouTube Gaming, etc \\u2013 places to find GenZ \\xa0\\xa0\\xa0\\xa0\\xa0\\nExamples of cross-fertilization and new forms of partnerships between Movies, Music, Sports IP and Gaming companies\\n\\n\\xa0\\nAbout\\nWith twelve years\\u2019 experience in gaming, esports & technology, Chris Smith is the founder & director of BIG Esports (www.bigesports.gg) \\u2013 Servicing the industry through bringing new ideas and revenue lines through the door by partnering with traditional companies, sports and influencers.\\nChris\\u2019 experience is wide-ranging, coming from his history in semi-professional play, community & national event coordination, game commentary, community management, business development, consultancy and PR & marketing across esports, gaming, influencers and enthusiast technology.\\nA major focus of present is sports celebrities becoming gamers, LinkedIn content and new revenue-generating business ideas for gaming. Past & present clients include: Fox Sports, Gemba, HOYTS Cinemas, JBHIFI, NVIDIA, ASUS, Intel, AMD.\\n\\xa0\\nFollow us\\xa0on our social sites for the latest updatesInstagram:\\xa0https://lnkd.in/ferKA6NFacebook:\\xa0https://lnkd.in/fw7Z_9hLinkedIn:\\xa0https://lnkd.in/fVQzNj5Website:\\xa0https://marcusluer.comhttps://marcusluer.comhttps://marcusluer.com/podcast\\n\\xa0\\nFeel Good by MusicbyAden\\xa0https://soundcloud.com/musicbyadenCreative Commons \\u2014 Attribution-ShareAlike 3.0 Unported \\u2014 CC BY-SA 3.0Free Download / Stream:\\xa0https://bit.ly/_feel-goodMusic promoted by Audio Library\\xa0https://youtu.be/bvgIqqRStcQ'