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b'Chris Lencheski, also better known as \\u201cSKI\\u201d in the industry is a true serial sports Entrepreneur from his early days around the Atlanta Olympics to his very successful years across\\xa0global\\xa0motorsports.\\xa0\\xa0SKI\\xa0& Company left its mark on the industry on many levels and Chris till today continues to shape the industry.\\xa0 Great insights and learning from his own businesses to the various groups he worked with over the decades (Comcast Spectacor, TPG Speciality Lending, MyyTake India), including an interesting\\xa0opinion\\xa0on what happened to MP & Silva.\\xa0 Listen and learn. \\xa0\\xa0\\xa0\\n\\n\\n\\xa0\\nKey Highlights\\nStarting at The Easton Events Company\\xa0(spun out from United Media)\\xa0\\u2013 involved in the Atlanta Olympic Games and developing the protection of the marks, oversight of licensing rights,\\xa0building activation plans, a great way to learn the ropes\\nDelos Associates \\u2013 first Entrepreneurial venture\\nexclusive event marketing and management company for 1996 US Olympic Team Trials for Cycling; developed Official Corporate Marketing Partners Program\\nfirst look at motorsports\\n\\nNext stop,\\xa0 CMDC (Chesapeake Motorsports Development Corporation),\\noversaw advertising, marketing, sponsorship, licensing, real estate, development, co-partnership, sanction, and television deals\\xa0\\ninvolved in big Pepsi deal for new Venue (NASCAR track)\\n\\nMFP Agency (Marketing for Fun & Profits) \\u2013 first time CEO working for someone else\\xa0(Legendary\\xa0Rod Campbell)\\xa0\\nRod\\xa0Campbell, founder of Campbell & Company (exclusive agent of Ford Motor Company\\u2019s racing efforts globally)\\nMFP,\\xa0was\\xa0separate entity involved in other motorsports ventures\\xa0Indycar, F1\\xa0(lots of new learning experiences from Rod Campbell)\\n\\nNext up, TSI Agency for a few years\\nStrategized commercial aspects\\xa0as COO\\xa0for organization that fielded teams in NASCAR Busch Series and Winston Cup competitions for Christian Fittipaldi and Kenny Wallace\\nCreated the "The Cadillac Grand Prix" with George Debidart and the late Don Panoz (founder of ALMS), the first racing event in Washington, DC \\u2013 comparing with the KL City Grand Prix in Malaysia where TSA was involved\\xa0\\n\\nSKI & Company \\u2013 back being an Entrepreneur\\nGeneral Motors (GM) had a problem and Chris had the answer \\u2013 great story on how the company got started by helping to fix a problem for the largest automobile company in the world\\nGM\\u2019s mishap in Golf \\u2013 bidding against itself for a major sponsorship\\nHow a white paper turned into the assignment as \\u201cGlobal Agency of record for GM Racing\\u201d, developing strategies country by country, brand by brand (from Vauxhall, Opel, Holden, to Chevy -\\xa0fingers in any and all with blessing from GM)\\nGM\\u2019s large interests in motorsports around the world, including NASCAR, F1, Le Mans, etc\\nGrowth comes at a cost \\u2013 selling the business to principals of\\xa0former\\xa0CSS Stellar\\n\\nPhoenicia\\xa0Sports & Entertainment (live after SKI&Company) \\u2013 transferring the learning and philosophy\\nInvolved across Motorsports and Football/Soccer (Bologna)\\n\\nNext stop, President of Front Row Marketing & Analytics (a Comcast Spectacor company)\\nOperated the stadia, sports media commercial rights and entertainment agency inside the greater Comcast ecosystem\\nBeing part of a huge group and the pros and cons of it -\\xa0picked up big clients Americas Cup, EPL Teams, French Football Championship Trophee Game (NYC), etc.\\n\\nIRG Sports & Entertainment \\u2013 A\\xa0TPG Specialty Lending Group company\\xa0,\\xa0 involved in change management\\nFrom Drag Racing to race tracks around the world\\xa0& bringing ESPN back and growing Australia\\xa0business\\xa0rapidly.\\n\\nMP & Silva \\u2013 Senior Advisor to the Board \\u2013\\xa0Chris\\u2019 observation as an Advisor to what happened? \\xa0\\nEverbright Securities & Beijing Baofong investment (at the time of China\\u2019s big push into Football/Sports globally)\\nLots of senior leadership was let go and/or advice was being ignored by the Chinese leadership which had different ideas\\nStory not finished yet\\n\\nCurrent role at Winning Streak Sports (a Granite Bridge Partners company\\xa0\\u2013 linked to Wafra - Sovereign Fund of Kuwait)\\nNum'