BROADCASTS.com

b"Ben Nichols, a veteran sports communication and public relations expert with decades of experiences across the industry from WADA, Commonwealth Games Federation, Sportsradar to many other consulting jobs around the world. Listen to Ben\\u2019s unique journey around the world and his new company \\u2013 Padel 22 \\u2013 a dedicated communication consultancy for the world of Padel sport.\\n\\xa0\\nKey Highlights\\nHow his career started - \\xa0combining his love for writing with sports, travelling and working around the world\\nWorking in Dubai on ATP/WTA Tour stop and Emirates Dubai Rugby, next stop Lotus Renault travelling the globe and F1 circuit\\nHow to differentiate one F1 team from another and how to communicate it\\nWADA \\xa0\\u2013 unpacking his 4 years at the World Anti-Doping Agency \\u2013 heading to Montreal, Canada \\u2013 media relations and communication\\nDuring his period, various scandals hit the press from Lance Armstrong to Russian Doping scandals, IAAF \\xa0\\u2013 his experiences\\nWADA, an \\u201cindependent\\u201d body although funded by the IOC \\u2013 working across all departments to assure a clear message goes out\\nPound and McLaren reports \\u2013 big global media focus\\nAthletics Integrity Unit\\xa0 set up by IAAF President, Sebastian Coe \\u2013 the sport working on cleaning up its act\\nCommonwealth Games Federation \\u2013 Gold Coast Games in Australia \\u2013 setting new standards and targets for sports from gender equality to disabled vs abled body athletes competitions\\nFrom briefings at Buckingham Palace to writing opening speeches for the President \\xa0\\xa0\\xa0\\n\\nSportradar unique service\\u2013 providing Anti-Doping Services to major event organizers\\xa0 (intelligence investigation services, athlete performance monitoring, etc) \\u2013 business development role\\nPADEL 22 \\u2013 his new agency \\u2013\\xa0https://www.padel-22.com\\nWhat is Padel \\u2013 background and difference to other similar sports (ie. tennis, pickleball, squash, etc)\\nDynamic, urban, cool new sports\\n\\nVision and mission of Padel 22 \\u2013 why he set up a single focused agency \\u2013 one sport, global focus\\nPadel vs Pickleball (European vs American style sports promotions) and ambitions of both sports\\nFinal thoughts \\u2013 opportunities around the world - \\u201csports nomad\\u201d\\nLink: https://www.padel-22.com/\\n\\xa0\\nAbout\\nA leading Sports Communications, International Relations and Padel Industry professional who ran Media Relations for the World Anti-Doping Agency (WADA) during 'the biggest sporting crisis of the 21st century' - the Russian Doping Scandal. Ben also led Communications and Public Affairs for a revitalised Commonwealth Sport movement at Gold Coast 2018, transforming the perception of the modern Commonwealth Games.Ben brings with him with 17+ years\\u2019 experience and a proven track record of success running communications for the world\\u2019s leading sports series, leagues, events, teams, leaders, athletes, brands and media.Ben is an entrepreneurial figure with expertise in Strategic and Corporate Communications, Media Relations, Public Affairs, Issues & Crisis Management, Event Operations, Speech Writing, Executive Communications Counsel, Marketing and as a Spokesperson.By 26, Ben was overseeing Communications for the award-winning ATP and WTA Dubai Tennis Championships and leading the Middle East region's Communications for the 2010 Asian Games 'Road of Asia' campaign. At F1 team Lotus Renault GP, Ben led Media activity including for drivers Nick Heidfeld, Bruno Senna and Romain Grosjean and team sponsors. He oversaw Media Relations for WADA during a turbulent period for international sport. He was Communications Counsel for leadership; Editor of Play True Magazine; Speechwriter; and creator of widely-acclaimed interview series, WADA Talks. He executed Media Relations and Social Media for the high-profile WADA Investigation into Doping in Athletics, achieving a total US$4.60 Billion AVE in the process and resulting in #WADA becoming the World's No.1 trending topic on Twitter.As the Commonwealth Games Federation's first Director of Communications and Public Affairs, he developed and implemented the"