Andrew Croker, Mr Chairman

Published: Sept. 11, 2021, 4:27 a.m.

b'Andrew Croker, Chairman of multiple enterprises and one of the most outspoken sports Entrepreneurs hailing from the UK.\\xa0 Fun and colorful deep dive into Andrew\\u2019s 40+ years in the industry from his days following his dad around Football club board rooms to successfully launching Perform, the Global Cycling Network and getting Hawk-Eye into Football.\\n\\xa0\\nKey Highlights\\nHow it started, back in ancient history in 1973, his father becoming the General Secretary of the English FA\\nOpening doors and hanging out with his dad in Football club board rooms and socializing with everyone in sports\\nJoining BSB (later BSkyB) as employee #4-5, drawing up weekly sports schedule\\nFinders, Binders, Minders and Grinders.\\xa0 He was always a \\u201cFinder\\u201d\\nHow sitting next to Sir Frank Lowe (Advertising Legend) on the Concorde lead to launching Orbit \\u2013 \\xa0sports marketing agency \\xa0\\xa0\\nNext stop, Ian Todd asking him to start IMG Football Division together with Paul Smith \\xa0\\xa0\\nSportal \\u2013 massive rise and big crash\\xa0 - missed the big sale by weeks \\u2013 dotcom boom and bust story of the year 2000\\nPremier League international TV rights (IMG, Sport+, Fox/Newscorp partnership) \\u2013 \\xa0working with new Sportfive as International Board Member and UK CEO\\nHow \\u201cPerform\\u201d idea was seeded and came together \\u2013 group in Hamburg looking at Digital Production idea \\u2013 Oliver Slipper \\u2013 Premium TV\\xa0 & Inform team\\nAccess Industries (Len Blavatnik) comes into the picture \\u2013 meeting Robert Louis-Dreyfus \\u2013 and eventually cutting a deal with Len to merge Premium TV and Inform to form Perform\\nGoing public and taking it back private, from de-coupling Perform\\u2019s profitable B2B business from DAZN\\u2019s B2C business and the differences in business models and valuations\\nNext opportunity arrives with Play Sports Group \\u2013 Claude Ruibal, Global Head of Sports of YouTube at the time providing the \\u201cseed money\\u201d for the Global Cycling Network on YouTube (Chairman role) \\u2013 great story from how it started and eventually sold to Eurosport/Discovery Network in 2019\\nFascinating Hawk-Eye Football story (South Africa World Cup story and how we ended up in the same stadium in Bloemfontein) \\xa0and our thoughts on VAR (Video Assistant Referee) in football\\nOakwell Sports Advisory \\u2013 Chairman Advisory Board \\u2013 intersection between sports world and Private Equity\\nHis views on PE in sports, not mincing his words as usual \\u2013 and a bit of Consultant bashing to top it off\\nFinal thoughts on why we both love the industry and can\\u2019t wait to get back out\\n\\xa0\\nAbout Andrew Croker\\nAndrew Croker is a very well-known figure in the sports management and media business, with over forty years\\u2019 experience. He has worked with many of the biggest rights holders, media owners, agencies and sports brands in the world. Andrew was the first Head of Sport at BSB, the forerunner to Sky Sports, and started and ran IMG\\u2019s global football division.\\nIn 2007, as Executive Chairman, he co-founded the digital sports rights agency, Perform Group, now DAZN, the live and on-demand sports streaming service. He remains an adviser to Stats Perform, the leading sports data and streaming service. He also consulted to Hawk-Eye for ten years until 2019, focussing on the introduction of technology into football, and was also Chairman of Play Sports Group, which included the Global Cycling Network - the world\\u2019s leading community of cycling fans - until its sale to Discovery Networks in 2019.\\n\\xa0\\nFollow us\\xa0on our social sites for the latest updatesInstagram:\\xa0https://www.instagram.com/sportsentrepreneurs/Facebook:\\xa0https://www.facebook.com/marcusluerpodcastLinkedIn:\\xa0https://www.linkedin.com/company/sports-entrepreneursWebsite:\\xa0https://marcusluer.comPodcast:\\xa0https://marcusluer.com/podcast\\nTo get in touch, please email us at\\xa0podcast@marcusluer.com\\n\\xa0\\nFeel Good by MusicbyAden\\xa0https://soundcloud.com/musicbyadenCreative Commons \\u2014 Attribution-ShareAlike 3.0 Unported \\u2014 CC BY-SA 3.0Free Download / Stream:\\xa0https://bit.ly/_feel-goodMusic promoted by Audio Library\\xa0https://youtu.be/bvgIqqRStcQ'