Andrew Craig, "40 Years Of Olympics & Racing"

Published: Jan. 14, 2021, 4:05 p.m.

b'Andrew Craig, is a true industry veteran, from being an early executive member of ISL Marketing to rising to Deputy CEO, to leading CART as their CEO to a successful IPO, before spending the last 20 years as Consultant with his own business (The Craig Company) across successful Olympics Bids, International Sports Federations and motorsports.\\n\\xa0\\nKey Highlights\\nHis early days, getting started at Nestle as a Sales Executive in the 70s before moving into the Advertising world and starting his first agency in PR & Marketing\\nEarly involvement in motorsports and with Adidas\\nWhich turns out to be a fork in his career and lead to joining ISL as Marketing Director just shortly after it was founded by Host Dassler (son of Adi Dassler, founder of Adidas), with Juergen Lenz and Klaus Hempel leading the charge (early 80s)\\nISL\\u2019s Glory Days in the 80s \\u2013 representing FIFA & UEFA, creation of SRI, first research firm in the industry, etc\\nThe Olympic TOP Program and the true story and players behind it \\u2013 from Samaranch to Horst Dassler\\nKey to it was bringing all the individual National Olympic Committee rights together under one umbrella\\nGreatest moment, his first Olympic Games in Seoul in 1988\\nWhat went wrong at ISL, bankruptcy in early 2000 (he had left in 1994) \\u2013 death of Horst Dassler and Lenz & Hempel leaving \\u2013 leadership issues\\nJoining CART (Championship Auto Racing Teams) Series as CEO, open wheel racing series in the USA\\nBig challenge from the start with Indianapolis Motor Speedway (Indy 500) owner Tony George\\nTwo Racing Series competed for a period of time,\\xa0 CART and Indy Racing League (IRL)\\nTaking CART public on New York Stock Exchange (NYSE) in 1998, reason and process, benefits to team owners, valuation went up to US$ 750 million\\nSome discussions with Bernie Ecclestone to buy F1 - \\xa0CART dissolved in 2003 and was purchased by Indy Racing League. Recently Series bought by Roger Penske\\n\\u201cThe Craig Company\\u201d \\u2013 starting his own Consulting business in 2001\\nOlympic Consulting \\u2013 working with Olympic Bidding Cities \\u2013 Vancouver, London, Sochi, Paris, etc\\nThe role and responsibilities of being a Consultant to Olympic bidding cities\\nUnderstanding the fundamentals of the voting system \\u2013 the art of winning bids (emotional connections)\\nHis role with Ifs (International Federations) linked to their Olympic participation (Olympic Wrestling story)\\nLegacy Sports vs New Sports in the Olympics \\u2013 his views on the balancing act and Esports potential \\xa0\\xa0\\nThe big 2020 events which moved to 2021 \\u2013 his and my views on Tokyo and others\\nWorld Lacrosse\\u2019s Olympic ambitions \\xa0and his work with startups as investor & advisor\\nTo reach Andrew +12488192100 (phone) & thecraigcompanyllc@gmail.com\\n\\xa0\\nAbout\\nAfter an early career with Nestl\\xe9 and in advertising, Andrew Craig moved to sport when he joined senior management at ISL Marketing in 1983. Responsibilities included work on the FIFA World Cup prior to focusing on the successful development of the International Olympic Committee\\u2019s global marketing program.\\nIn 1994 Craig was appointed CEO of Championship Auto Racing Teams in the USA. Craig executed a successful IPO for the company on the NYSE in 1998. He consulted on the negotiations for the F1 Grand Prix in Baku. He served as Vice Chair of the FIA Touring Car Commission from 2008 to 2015 and as a Member of the FIA Endurance Racing Commission from inception through until 2018. Currently Craig is Permanent Representative in North America for the FIA World Endurance Championship.\\nCraig has extensive involvements in the Olympic World. He worked on four winning Olympic bids - as an advisor on Vancouver 2010 and as Senior International Relations Advisor on London 2012, Sochi 2014 and Paris 2024. He was an advisor to the International Golf Federation on its campaign to become an Olympic Sport and as Senior Advisor to United World Wrestling on its campaign for reinstatement in the Olympic Games. He served as Senior Advisor to the European Olympic Committees on the develop'