Alex Inglot, Esports Commissioner

Published: May 9, 2023, 1:48 p.m.

b'Alex Inglot, the Commissioner of the ESL Pro League (Esports). We discuss his legal background, his various sports roles before he entered the Esports world. Alex has been involved across multiple spectrums of the sports industry and is sharing his experiences with us before diving deep into his current role as Commissioner of the ESL Pro League (CS:GO).\\xa0 Lots of great stories and learning across sports and gaming.\\n\\xa0\\n\\xa0Key Highlights\\nHow it all started, studying law at Oxford, playing Volleyball at Uni to his first internship at IMG \\u2013 Rugby World Cup contract work\\nA few years of commercial law at various law firms in London \\u2013 looking at a way back into the industry\\nTook FIFA International Master program to bring him back into the industry\\n\\nFirst job after the program, heading to Mexico working at Atlante FC (club had just moved to Cancun), establishing a new fan base and building relationship with the region\\nCouple of years at JTA \\u2013 working on Manchester United Corporate Communication, working with owner Jon Tibbs, difference between legal and marketing communication principles\\nSportradar \\u2013 promoting Sportradar\\u2019s integrity services to Federations and other rights holders (as Director of Communication), later involved in the non-betting services and then the opportunities in US sports betting\\nATP Tour \\u2013 Board Director \\u2013 European Player Representative -working with ATP Player Council to drive progress for the members, redistribution of prize money, etc\\nSetting up systems, processes, transparency (eliminating distrust between players and tournaments) -driven by Andrea Gaudenzi\\u2019s vision, the new Chairman of ATP Tour\\nHow ATP Tour survived Covid and continued the vision of Gaudenzi \\u2013 creating a JV mentality between players and events\\nDuring COVID, ticketing revenue, which had always been very important for tennis events now became a vulnerability\\n\\nATP Media \\u2013 broadcast arm, bundling rights across different levels of events \\u2013 aggregating media rights was key to create one stop shop for broadcasters and/or fans\\nCommissioner of ESL Pro League (CS:GO \\u2013 Counter Strike \\u2013 Global Offensive) \\u2013 major title by Valve\\nIntro to CS:GO \\u2013 history the past 10 years \\u2013 one of the major FPS (First person Shooter) games, played globally\\nESL Pro Tour \\u2013 owned by ESL FACEIT Group (new entity, created through merger, owned by Savvy Gaming Group from Saudi Arabia)\\nCS:GO landscape with total Price money US$ 18 mil across all events\\xa0 - players earning US$ 20-50k per month\\nComparison with other games and economics for teams \\u2013 power of Publisher\\nLouvre Agreement \\u2013 distribution of money ESL makes to teams to build ecosystem \\u2013 helping to sustain teams investments\\nCS 2.0 is coming later this year and how the transition will happen\\nStructure of League \\u2013 12 founding member teams \\u2013 revenue share of traditional revenues such as sponsorship \\u2013 guaranteed slot in Pro-League (currently 15 out of 32 team format)\\nOpportunities for sponsor by aggregation of rights, bundling is key opportunity\\nLeague staged in Malta \\u2013 teams fly in for periods of time \\u2013 Malta Gaming establishing itself as Esports/Gaming hub\\n\\nEsports/Gaming after Covid \\u2013 from red hot to current slow down, is there a \\u201cwinter\\u201d or just a natural correction?\\nThe fundamentals of Esports are solid and very attractive, especially anyone targeting the younger demographics (Metaverse, digital items, etc)\\n\\xa0\\nAbout\\nA unique strategist drawing on years of international corporate and commercial law in the City of London; nearly a decade working at the sharp end of global sports communications and public affairs; and now Commissioner of the ESL Pro League. Focused on reading the landscape, developing a direction, securing buy-in and delivering impact.Driving the new structure that sits behind the CSGO ecosystem-leading EPL to ensure optimal governance and operations, record-breaking revenues and fair distribution, and the realisation of existing and upcoming aggregation opportunities. In parallel, using the platform'