BROADCASTS.com

Never go with your gut!

The title of Gleb's books draws you in because of it's opposition to one of the oldest forms of decision making known to man. That gut feeling has started businesses, creating opportunities and yes it has even built a relationship or two. At least from the spectator's vantage point, it looks like the gut is this magical force that some people just have. Right?

Gleb gave us a breakdown of the decision-making process that leads to success. It includes looking at the perceived threat and determining if we should flee, fight, or freeze at that moment. Does this sound familiar? Many of us learned these strategies but when we get into a competitive market we tend to push them aside to take on popular trends in business. Yes, going with your gut feeling is a popular trend. (Haven't you heard of the 90-day fiance and love is blind?)

How about the SWOT analysis that many businesses use as a guide? Gleb shares that it gives a false sense of comfort and a biased opinion of the strengths and opportunities. Looking at CEOs like Henry Ford and Jeff Bezos you will see the strategy within their decision making.

Here is what works:
~ Use an effective strategy
~ Looks for ways not to fail
~ Invest in education
~ Be willing to experiment and fail


Dr. Gleb Tsipursky is a cognitive neuroscientist and expert on behavioral
economics and decision making. As CEO of Disaster Avoidance Experts, he
spent over two decades consulting, coaching, speaking and training hundreds
of clients across North America, Europe, and Australia, including Aflac, IBM,
Honda, Wells Fargo, and the World Wildlife Fund. With over 15 years in
academia, including 7 as a professor at Ohio State University, he published
dozens of peer-reviewed pieces in academic journals such as Behavior and
Social Issues and the Journal of Social and Political Psychology. His thought
leadership is featured in Fast Company, CBS News, Time, CNBC, Inc
Magazine, and elsewhere. He authored the bestselling The Truth-Seeker’s
Handbook. His new book is Never Go With Your Gut: How Pioneering Leaders
Make the Best Decisions and Avoid Business Disasters. He lives in Columbus,
Ohio. Learn more at disasteravoidanceexperts.com, and on Twitter
at @gleb_tsipursky.

Social Media Handles (LinkedIn, Facebook, etc.)
- Free 8 video-based module course, Wise Decision Maker Course https://disasteravoidanceexperts.com/subscribe/
- Book page https://disasteravoidanceexperts.com/nevergut
- LinkedIn profile https://www.linkedin.com/in/dr-gleb-tsipursky/