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While the Coronavirus is shifting the world health wise, it is also shifting the economy. Cancelled events bring with it a host of problems in the speaking and author industries.

Lost sales
Refunds
Missed opportunities to network
Content
Product overload

Oh the list can most definitely go on but some authors and speakers aren’t worried. Why you may ask? Well, with the boom to e-commerce opportunities, the right strategy can help you to ride this cancellation wave. (And what a huge wave it is turning out to be! The NBA just cancelled the rest of the season.)

Tools like live streaming, groups memberships, and virtual summits are going to see a huge boost during this time. Having a following online will allow you to connect with the same audience that would have been at the live event.

Now here is where it gets tricky! You have to know how to network and communicate with people. Lol I’m making light of it but honestly many people DON’T know how to engage online.

So are you prepared to take your author or speaker business online?

Come join the conversation in our Facebook group. Bit.ly/worldvoicecommunity

Or connect with me on LinkedIn www.linkedin.com/in/worldvoiceleague