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Robert Cialdini (http://www.influenceatwork.com) is the Regents\' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz. He has written a number of books and literally defined the studies on how we understand the principles of influence.
This month we get a chance to talk to Bob (He wouldn\'t let us call him Dr. Cialdini) about:
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Bob recommends these amazing books:
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Enjoy!\\xa0 What an amazing PODCAST!
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