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b'Ben Feys and Kevin Niehoff had a problem. As young professionals working busy day jobs, they struggled with skincare issues like acne and eczema but couldn\\u2019t find products that worked for them.\\nRather than accept their fate, these best friends decided to take matters into their own hands. They dreamed of creating the \\u201cNike of skincare\\u201d \\u2014 a brand built specifically for active males like themselves.\\nIn 2019, Ben and Kevin finally decided to scratch their entrepreneurial itch and turn this passion project into a side hustle reality. Little did they know their bootstrapped men\\u2019s skincare line YoPrettyBoy.com would generate over $1 million in annual revenue just a few years later.\\nTune into Episode 581 of The Side Hustle Show to learn:\\n\\nHow Kevin and Ben validated the market opportunity for PrettyBoy\\n\\nThe extensive research and preparations that went into formulating and launching their products\\n\\nClever branding and positioning strategies to stand out in a crowded market\\n\\nTraction tactics to efficiently acquire customers and drive repeat sales\\n\\nKey operational areas like manufacturing, fulfillment, and inventory management\\n\\nFull Show Notes: Bootstrapping a $1M Direct to Consumer E-Commerce Brand as a Side Hustle\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'