391: Taking Local Businesses Online: $500k in Sales in Year 1

Published: June 11, 2020, 9 a.m.

b'How did a butcher shop\'s side project turn into "the best snacks in the world" -- and $500,000 in sales in their first year?\\nAnd more importantly, could you apply the same strategies to help local businesses take their products online?\\nThis story features Dustin Reichmann, a long-time Side Hustle Show listener. He has a blog called EngagedMarriage.com, and with the online marketing skills learned there, started a new consulting business to help other businesses build their online presence.\\nOne of his clients was a local butcher shop. Impressed by one of their products--a higher-end, clean-ingredient meat stick--Dustin felt there was an opportunity to reach a lot more customers online.\\nSo, he made Ryan -- the owner of the butcher shop -- a low-risk offer to partner and launch the product online.\\nWhat followed was a series of wins across multiple marketing channels and through a number of innovative promotional tactics.\\nTune in to hear:\\n\\nHow Dustin approached Ryan with a win-win partnership.\\n\\nThe marketing channels and techniques they used to sell more than $500,000 worth of FireCreek snacks in their first year.\\n\\nHow they got their product into 50+ Walmart stores.\\n\\nAnd how anyone can apply the same online and offline marketing strategies into their own business.\\n\\nFull Show Notes: Taking Local Businesses Online: $500k in Sales in Year 1\\n\\xa0\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'