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How did a butcher shop's side project turn into "the best snacks in the world" -- and $500,000 in sales in their first year?\nAnd more importantly, could you apply the same strategies to help local businesses take their products online?\nThis story features Dustin Reichmann, a long-time Side Hustle Show listener. He has a blog called EngagedMarriage.com, and with the online marketing skills learned there, started a new consulting business to help other businesses build their online presence.\nOne of his clients was a local butcher shop. Impressed by one of their products--a higher-end, clean-ingredient meat stick--Dustin felt there was an opportunity to reach a lot more customers online.\nSo, he made Ryan -- the owner of the butcher shop -- a low-risk offer to partner and launch the product online.\nWhat followed was a series of wins across multiple marketing channels and through a number of innovative promotional tactics.\nTune in to hear:\n\nHow Dustin approached Ryan with a win-win partnership.\n\nThe marketing channels and techniques they used to sell more than $500,000 worth of FireCreek snacks in their first year.\n\nHow they got their product into 50+ Walmart stores.\n\nAnd how anyone can apply the same online and offline marketing strategies into their own business.\n\nFull Show Notes: Taking Local Businesses Online: $500k in Sales in Year 1