339: Low Content Publishing: Can You Make Money Selling Blank Books on Amazon?

Published: June 13, 2019, 9 a.m.

b'This week I\\u2019m excited to introduce one of the hottest side hustles of the moment, and that is low-content self-publishing.\\nWhat is low-content publishing?\\nLet me explain -- self-publishing has been around for a decade, and we\\u2019ve covered that quite a bit in both fiction and non-fiction -- it\\u2019s one of my favorite and perhaps most passive side hustles. Write the book, hit publish, collect royalties for years.\\nCool, right?\\nWell, it\\u2019s the whole write the book part where a lot of people get stuck.\\nYou might not know what to write about, and even if you do, it can be really time-consuming, and at the end of the day, it still might turn out to not be a huge seller on Amazon.\\nWhat low-content publishing aims to accomplish is to accelerate your product creation by focusing on a very specific sub-set of books:\\n\\njournals\\n\\ndiaries\\n\\nplanners\\n\\nnotebooks\\n\\nsketchbooks\\n\\nand more\\n\\nWith these types of books, the value doesn\\u2019t come from your years of experience and a 35,000-word brain dump. Instead it comes from how you\\u2019ve structured the mostly-blank internal pages and prompts, and who you\\u2019re targeting as your customer.\\nWith Amazon\\u2019s print-on-demand KDP print service, you can upload these products as digital files, hold no physical inventory, and collect passive royalties whenever they sell. But there\\u2019s an art and a science to it, and that\\u2019s why I\\u2019ve assembled a panel of experts in today\\u2019s show.\\nI\\u2019m joined by three experts in the low-content publishing space with more than 1,000 titles between them:\\nRob Cubbon from RobCubbon.com - Long-time listeners might remember Rob from episode 81, back in 2014. Rob\\u2019s been in the low-content game for the last year or so and in that time has published over 1,000 titles.\\nFlav Maderios from SideBusinessLaunch.com - Flav was a guest on episode 300 of The Side Hustle Show last summer, where we were talking about his merch business. Since then he\\u2019s expanded to the self-publishing space with around 300 titles so far.\\nRachel Harrison-Sund from RachelHarrisonSund.com - Rachel built her low content business to 6-figures a year on a very part-time basis.\\nBut as you\\u2019ll hear in this episode, there\\u2019s some seasonality that comes into play, there are some competitive factors that come into play, and there\\u2019s a little bit of a gold rush feel to all of this.\\nTune in to hear how these low content publishers go about their product research (so they don\\u2019t waste their time), how they price and market their books to maximize sales and royalties, and how they manage such wide-ranging portfolios.\\nFull Show Notes and PDF Highlight Reel: Low Content Publishing: Can You Make Money Selling Blank Books on Amazon?\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'