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b'\\u201cThere was no safety net, it had to work,\\u201d Kelly told me.\\nKelly Hardwick was talking about her business and blog, FemmeFataleAirsoft.co.uk.\\nIt\\u2019s a site she built to write about her new hobby in airsoft, which Kelly described as a war games sport, like the Call of Duty video games in real life.\\nKelly started playing airsoft regularly in 2014. However, she was disappointed with the lack of airsoft content online for women. "Be the change you want to see in the world, right?" she told me about why she started her blog.\\xa0\\nShe started her blog along with an Instagram account, and it\\u2019s actually been her Instagram following that has become the linchpin of her business.\\nHer Instagram following has gone from 0-65k in less than 4 years, and it\'s this popularity on Instagram that has helped her land paid guest posts, social media sponsorships, grow her social media management business, and secure other business opportunities.\\nTune in to hear how Kelly has grown her audience from 0 to more than 60k followers, how she first monetized her blog, and how she develops profitable relationships with other companies in the airsoft space.\\nFull Show Notes: From Toy Guns to a Full-Time Business\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'