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b'\\u201cEveryone needs it, people tend not to get enough of it \\u2013 so that\\u2019s how the site came about,\\u201d said Kieran.\\nKieran MacRae is talking about sleep.\\nThe site he started is called TheDozyOwl.co.uk, a UK-based site that Kieran has taken from $0 to $2.5k a month in revenue in its first 12 months.\\nDo you remember Alan Donegan from PopupBusinessSchool.co.uk in episode 306? He told the story of one of his students getting frustrated with the business generation process; they were having a hard time coming up with anything that really got them excited.\\n"I just really like sleeping," they said in exasperation.\\nAnd for a while, Alan didn\'t have a great response. That is, until he learned about Kieran, who was earning a full-time income blogging about sleep and sleep-related products.\\nTune in to hear how Kieran came up with the idea for his site, how he creates the content, and how the site makes money \\u2013 without a server-shattering volume of traffic.\\nFull Show Notes and PDF Highlight Reel: Making Money in Your Sleep - By Blogging About Sleep\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'