31: Pay What You Want Pricing for Side Hustlers

Published: Dec. 12, 2013, 11 a.m.

Could you actually earn more money for your side hustle work by letting customers choose their own price? Tom Morkes, author of The Complete Guide to Pay What You Want Pricing, shares why the strategy works and when to use it. His extensive research and case studies show how entrepreneurs can at once reach a wider audience by eliminating the price barrier, and earn more money from their biggest fans and supporters.