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b'\\u201cGo big or go home, that\\u2019s kinda my whole philosophy with SEO,\\u201d Matt said.\\nAnd his results speak for themselves.\\nIt\\u2019s been more than 200 episodes since we last heard from Matt Giovanisci. Back then, Matt was explaining how he was growing his authority site SwimUniversity.com with epic content and strong SEO.\\nSince then he\\u2019s started 3 more authority sites and has fine-tuned his SEO practices for even bigger and quicker results.\\nHis latest site BrewCabin.com is just a few months old and Matt is already ranking well for high traffic \\u201cmoney\\u201d keywords \\u2013 without building backlinks or promoting this content.\\nHow is he doing this?\\nIt\\u2019s not through longtail keywords.\\nQuite the opposite, Matt goes after those high traffic keywords and outranks his competitors by producing epic content that people want to read.\\nTune in to hear Matt explain how he does his keyword research, how he formats his content to ensure strong on-page SEO, and why he\\u2019s seeing such rapid growth across all of his sites.\\nNote: This is "round 2" of SEO for Bloggers. Round 1 was this conversation with Joseph Hogue last year.)\\nFull Show Notes and PDF Highlight Reel: SEO for Bloggers: The Simple Way to Get More Free Traffic From Google\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'