249: SaaS Case Study: How Snappa Bootstrapped Their Way from Idea to $33k MRR in 2 Years

Published: Sept. 28, 2017, 9 a.m.

b'The holy grail of side hustle business models is software, right? Built it once and sell it over and over again for almost zero incremental cost!\\nHaving built the online graphic design tool Snappa to $33k in monthly recurring revenue in 2 years, Christopher Gimmer rounds out our "recurring revenue" theme for the month.\\nThe software as a service aims to help bloggers and content creators make perfectly sized social media graphics or blog images easily and professionally.\\xa0\\u201cCreate online graphics in a snap,\\u201d the tagline says.\\nThe cool do-it-yourself tool is sold on a freemium or monthly/annual subscription model.\\n\\u201cI just wanted to know whether people were having the same issues I was having,\\u201d Christopher said, talking about the hassle he experienced creating quick and professional looking social media and blog graphics.\\nThis is the fourth episode in this series of recurring revenue shows. If you\\u2019ve missed any of the previous episodes, be sure to check out:\\n\\n\\nHow a full-time cop built a subscription box service to $15k a month.\\n\\n\\nHow a massage therapist built a $15k a month business with short-term rentals.\\n\\n\\nHow a former alcoholic built a service business to $400k a month in under 3 years.\\n\\nIn this episode, Christopher shares how he validated his idea, successfully launched his new tool just months later and generated $2-3k in the first week, and grew the business to where it is today.\\nFull Show Notes and PDF Highlight Reel: SaaS Case Study: How Snappa Bootstrapped Their Way from Idea to $33k MRR in 2 Years\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'