Podcasts Business Management 39 Millennial Food Founders Create Specialty RTD Super Coffee Brand KITU Life

39 Millennial Food Founders Create Specialty RTD Super Coffee Brand KITU Life

Published: Oct. 24, 2018, 5:48 p.m.

With millennial coffee consumption up 41% this year, according to Foodable Labs, it only makes sense that the world's first enhanced RTD coffee drink is lead by millennials themselves: brothers Jordan, Jake, and Jim DeCicco.

On this episode of The Barron Report, Paul Barron discusses with Jordan the specialty beverage market, and how he provided a solution to a gap in the specialty beverage market at such a young age.