14 Brand of the Year Shake Shack Shares Secrets to Growth

Published: Jan. 2, 2018, 9:33 p.m.

On this episode of The Barron Report, Shake Shack CEO Randy Garutti joins host Paul Barron to analyze Shake Shack's growth over the past few years and what has made them stand out. As a brand that has resonated with its audience, Garutti explains that their mindset of providing the best experience possible has done more for them than focusing on a growth strategy. In addition to authenticity, Garutti cites their employees and hiring processes as a couple ways they create the best customer experience. 

Show Notes
0:34 - Randy Garutti, CEO of Shake Shack
3:38 - Emerging Brands Guide
4:58 - Beginnings as an Art Exhibit
8:36 - Secrets to Success
9:58 - Technology in Restaurants
12:41 - Going Public
17:01 - The Fifty-One Per-centers
20:07 - Seeding new Shacks with Leaders
21:53 - Efficient versus Effective
24:08 - How to Strengthen Chains
25:31 - What's Next for Shake Shack