I've been using retargeting for the last year and have found great results but there are a couple of tricks that you'll need to follow. Step 1 - I prefer Adroll.com over Adwords and Facebook pixels because its easier. You have 1 platform to manage instead of 2. Step 2 - Keep it simple. Adroll helps you with this by managing both networks in a single UI. Step 3 - Free graphics. That's right, Adroll will create all of your graphics for free. Plus, they'll create new graphics every 90 days. Step 4 - Use the Adroll team to optimize your campaigns on a 90 day basis. You'll receive an email from them asking if you'd like them to assist. Just reply to the email and they'll pimp it out. Step 5 - Make sure you setup conversion tracking. Note: On a monthly basis you should get 30,000 - 50,000 impressions and convert 4-12 leads Retargeting software that I use - www.adroll.com Contact me through my Facebook page - Or Take a look a couple of lead gen sites that I manage. The Dallas "we buy houses" site has retargeting setup and the Austin site has been leveraging it for some time. By the way I just launched a new lead gen site in the Atlanta area. Take a look and let me know what you think Jerred Buys Atlanta Houses