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b'The "For Sale By Owner" also known as the "FSBO" market can be a goldmine for people who play their cards right. Many people looking to buy, approach a FSBO with the attitude that the seller doesn\'t need to worry about paying a commission to a realtor, so the buyer could get the home for below market rates. This can prove very frustrating for the person trying to sell a home on their own. Lots of realtors call for sale by owner sellers, but many are overly pushy. Most of them wanting the seller to commit to 6 or even 12 months to a listing - with no guarantees of efforts or results. There are other alternatives. We talk about those on our Show today. People will always try to save money. That\'s the American way. And there should be an option for those people who want to sell their homes without a real estate agent and who want to do so quickly. But what often happens is that people trying to do this run out of resources. All they have is a sign in the front yard and a couple of ads in newspapers. They can\'t match the marketing power of real estate companies or of a resourceful investor. The first sale by owner market is a potentially lucrative one for real estate investors and sales people alike. According to a recent study by the national Association of realtors, FSBO\'s account for 18% of all home sales in the United States. Here are some tips on building your niche in this market. Find out more by listening to The Real Estate Show with Eric Willner every weekday morning at 8 o\'clock on WSBR AM740. Also on www.AutomaticLandlord.com, and Facebook.com/TheRealEstateShow, #TheRealEstateShow, #EricWillner, #WSBR, #AM740, #4Pillars Training'