The Real Estate Show 011717

Published: Jan. 17, 2017, 4:54 p.m.

b'The Real Estate Show explores Social Media on this Tuesday\'s edition. There\'s no question that social media is here to stay. There is also no question about its popularity. Nevertheless, most real estate investors and professionals struggle with social media, both in its use and its application. With that in mind, The Real Estate Show dives into some of the results of a recent survey by RISmedia which shows that 50% of real estate professionals surveyed consider #socialmedia to be a waste of time, while 43% considerate time well spent. The survey found that 45% of respondents spend 0 to 1 hour per week on social media for their business, and 32% spend 2 to 4 hours on social media. As for how many times they post per week, 33% said 0-1 times, 34% said 2 to 5 times, and 17% said 6 to 10 times. #RISmedia CEO and publisher John Featherston said "The majority of Americans now get their news and information from social media, and that\'s exactly why real estate professionals are using it to influence their prospects and consistently keep their services top of mind \\u2013 but the reality is, most simply don\'t have time to make a concerted effort." The most popular platforms are Facebook (used by 91% of respondents), LinkedIn (72%), and Twitter (45%). Furthermore, 24% of respondents put 11% to 20% of their marketing budgets towards social media, with 27% spending $100-$500 monthly. #JohnFeatherston went on to say "Social media gives real estate professionals the ability to connect with their prospects like never before. For the majority of real estate professionals who say it\'s a time suck, outsourcing the task can make all the difference: more exposure and more leads." The conclusion is #RealEstate professionals should no longer consider social media simply to be part of their marketing strategy, instead, viewing it as a proven business builder that paves the way for online leads with every share they make. Learn more and learn how by listening to The Real Estate Show with Eric Willner, Live every weekday morning at 8 o\'clock on WSBR AM740. Also listen to the rebroadcasts on demand on Facebook.com/TheRealEstateShow #TheRealEstateShow, #EricWillner,
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