Podcasts Health The Produce Moms Podcast Episode 3: Making Produce Relatable, Fun, and Timeless with Alex Jackson Berkley of Friedas Specialty Produce

Episode 3: Making Produce Relatable, Fun, and Timeless with Alex Jackson Berkley of Friedas Specialty Produce

Published: May 8, 2018, 11:17 p.m.

b'

\\u201cWe\\u2019ve been known for introducing a variety of fruits and vegetable to US supermarkets\\u201d

\\xa0

In Episode 3, Lori talks all things fresh produce with the eldest daughter of Frieda\\u2019s Specialty Produce CEO Karen Caplan, and the granddaughter of founder Dr. Frieda Rapoport Caplan, Alex Jackson Berkley. She joined the company in 2011 after graduating from George Mason University, making Frieda\\u2019s a three-generation family-business success story.

\\xa0

\\u201cWe try to make produce relatable through something fun that\\u2019s going to make people smile and laugh at the same time\\u201d

\\xa0

Alex started in Frieda\\u2019s marketing department before moving into the sales department in 2014 as an account manager. In 2014 at age 24, Alex was the youngest produce professional to be accepted into the United Fresh Leadership Program Class. That same year, Alex earned a certificate of Produce Executive Development from Cornell University\\u2019s Food Industry Management Program.

\\xa0

\\u201cFood is a common language of our world\\u201d

\\xa0

In 2017, Alex was named one of the \\u201c40 Under 40\\u201d by Produce Business Magazine for her success and leadership in the produce industry.

\\xa0

Alex served as a member of the Produce Marketing Association\\u2019s Women\\u2019s Fresh Perspectives Advisory Committee and was co-chair from 2015 to 2017. She also serves on the Board of Trustees of the Westerly School of Long Beach, a California K-8 non-denominational private school.

\\xa0

Some Topics we talk about in this episode:

\\xa0

  • Introduction // Alex Jackson Berkley - 0:45
  • What is Frieda\\u2019s Specialty Produce? - 2:55
  • Understanding the Fresh Produce Supply Chain - 7:25
  • What it\\u2019s like to run a family business - 11:25
  • Predicting the Culinary Trends - 17:05
  • Final Questions - 22:10

\\xa0

Watch the Documentary \\u201cFear No Fruit\\u201d The Frieda Caplan Documentary - http://fearnofruit.com/

\\xa0

How to get involved

\\xa0

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we\\u2019d love for you to help us spread the word!

'