EP91: The Future of Farming with Dr. Jenna Bell, Vice President of Nutritional Science for Crop One

Published: March 25, 2020, 9 a.m.

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\\u201cCrop One is among the largest vertical farms in the world. Their mantra is the future of farming. Their mission is to solve the world\\u2019s food problems, one crop at a time.\\u201d

Lori Taylor (1:15-1:24)

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Crop One is changing the way the world grows produce.

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Dr. Jenna Bell is the Vice President of Nutritional Science for Crop One, one of the largest vertical farms in the world. She leads nutrition and brand communications and supports the plant science R&D program, product innovation, marketing, and international business development.

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\\u201cOne-third of our land that has traditionally been farmed on is becoming unusable.\\u201d Dr. Jenna Bell (2:42-2:50)

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The Benefits of Vertical Farming

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Approximately \\u2153 of the land traditionally farmed on our earth is becoming unusable. With limited resources, and growing global need for a resilient food supply, Crop One has stepped up to provide an innovative solution.\\xa0

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Crop One uses 95-99% less water than traditional farming! This means, for every gallon of water used in traditional farming, Crop One uses 1 \\xbd drops. The purified water they do use is preserved by the further purification by the plants.\\xa0

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Because the environment is controlled, energy can be conserved. LED lights can be turned on and off, and biofeedback is available to eliminate overfeeding plants. Crop One puts great priority on reducing their carbon footprint. They are not yet carbon neutral, but making great strides towards neutrality. Plants need CO2 for growth, but the hope is that eventually they will be able to give them just enough to help them become carbon synced on their own.\\xa0

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While there are other vertical farms in the market, Crop One is one of the largest and most successful. Their yield is more than double the yield of other vertical farms, and they operate at a 40% profit margin. They are truly on the cutting edge of ag technology.\\xa0

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\\xa0\\u201cWe want to make sure we\\u2019re growing more with less\\u2026 providing fresh, local, high-quality safe produce in areas that could not grow previously. We grow an enormous amount of food in a tiny amount of land with a tiny amount of water to complement traditional farming.\\u201d Dr. Jenna Bell (26:50)

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\\u201cSimply Put, Vertical Farming is the Conversion of Electrons to Calories.\\u201d

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Crop One builds high-density, high-yield farms in completely controlled and contained vertical hydroponic farms. One acre of Crop One fields is equal to 400 acres of outdoor farmland!\\xa0

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The crops are grown in boxes, utilizing a modular system. Each field room is individualized to give complete control over the individualized environment for the specific crop being grown. Imagine them as building blocks or Legos. It looks quite fantastical. However, everything they do is based upon the way that the plants grow the best, and healthiest.\\xa0

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Interesting facts about your plants and their nutrient content.\\xa0

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Did you know that the phytonutrients and antioxidants your plants provide you are created by the plants in response to their environment? When a plant encounters the elements, water, sun, heat, etc. it builds a defense system.\\xa0

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Crop One is able to maximize nutrition content by eliminating the unpredictable nature of these elements. They have complete control of the environment - light and dark, amounts of CO2, temperature, humidity, nutrient provision, even nitrogen content. They take samples from each crop to make sure all factors are ideal for the healthiest, most nutritious plant.\\xa0

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They\\u2019ve had great success increasing the phytonutrients of plants, and are currently working on making the tweaks necessary to boost antioxidant production. Kale and Romaine produced by Crop One contain higher amounts of potassium, and Romaine contains more calcium.\\xa0

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Crop One currently has produce in 43 stores in the greater Boston area, and recently announced a joint venture with Emirates Flight Catering.

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Technology is evolving, and with it, the sources of our produce. With companies like Crop One, fresh produce is becoming more dependable, accessible, and more nutritious. Crop One is truly solving the world\\u2019s food problems one crop at a time!\\xa0

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How to get involved

  • Join The Produce Moms Group on Facebook and continue the discussion every week!\\xa0
  • Reach out to us - we\\u2019d love to hear more about where you are in life and business! Find out more here.\\xa0

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If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we\\u2019d love for you to help us spread the word!


Part of the innovative industry controlled environment ag

Grew out of global concern.\\xa0

\\u201cThe need for resilient food supply is becoming a global issue\\u201d\\xa0

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\\u201cCrop One is building high density high yeiled farms in completely controlled and contained vertical hydroponic farms\\u201d\\xa0

3:50-4:05\\xa0

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\\u201cCrop one is among the largest vertical farms in the world.\\u201d (7:37)\\xa0

told the whole story emphasized the way you ahve mitigated the cost of the operation.\\xa0

\\u201cThis whole industry is really electrifying agriculture\\u2026 from the beginning, we have had our eye on carbon neutrality. We want to make sure we maximize our yeild while being as efficient as humanly and technologically possible\\u201d\\xa0

(11:45 -12:19)\\xa0

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Long-term - align with electic companies - share the cost - the energy they produce used by\\xa0

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\\u201cWhat we\\u2019re doign is try to grow with technology and infastructure so people can have fresh produce locally. Use less land, a fraction of the amount of water required..but wer\\u2019e also motivated by food resilience and human health.

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\\xa0\\u201cWe want to make sure we\\u2019re growing more with less\\u2026 providing fresh, local, high-quality safe produce in areas that could not grow previously. We grow an enormous amount of food in a tiny amount of land and a tiny amount of water to complement traditional farming.\\u201d (26:50)

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