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Let Food Be Thy Medicine with Founder and Chief Innovation Officer of Cali\\u2019flour Foods, Amy Lacey

\\u201cHealthy food has to taste as good as it makes you feel.\\u201d

Amy Lacey (25:04-25:07)

Amy Lacey is the Founder and Chief Innovation Officer of Cali\\u2019flour foods. When her business exploded in 2017, Amy went from \\u201cCEO\\u201d of her household of five, to managing the expansion of a wildly successful, and much needed company.\\xa0

While many new products hit the shelves of grocery stores as a result of the monetary dreams of an entrepreneur, Cali\\u2019flour was born out of Amy\\u2019s personal health struggle, and the vegetable that changed her life.\\xa0

Let food be thy medicine.

When Amy Lacey suddenly fell ill, she received a Lupus diagnosis, and a plethora of new medications. The pain, depression, and horrendous side effects of all the medications made it difficult for Amy to make it through each day. This wife, and mom of three, decided that enough was enough, and began to research ways to use food to treat her condition.\\xa0

When Amy began cutting grains and sugar from her diet, she saw a dramatic shift in her health. Eventually she was able to come off of ALL her medications, and lost 40 lbs in the process!\\xa0

The return to \\u201cnormalcy.\\u201d

In an effort to return some normalcy to family life, after this 9 month struggle, Amy sought out a way to make their family game night favorite - pizza. In the midst of her search she found cauliflower.\\xa0

It\\u2019s so easy to swap unhealthy foods for more healthy options, but it is not as easy to make it taste good! Using a recipe found online, she attempted to create a cauliflower pizza crust. After a few failed pizza crusts, Amy Lacey was able to adapt a recipe that her whole family enjoyed - even the son who refuses to eat his vegetables!\\xa0

From there, the rest is history. The crust became a family favorite, and a friend convinced Amy to sell the crust at a local Farmer\\u2019s Market. Amy then utilized her background in ecommerce to set up shop on the web.\\xa0

And Cali\\u2019flour was born.\\xa0

\\u201cCali\\u2019flour is making a food product, but it\\u2019s so much more than that. They have created something that is capilizating on\\u2026 the fact that food is culture. Cali\\u2019flour empowers people regardless of dietary restrictions -\\xa0 to maintain the cultural component of food, which is the essence of life in so many ways.\\u201d - Lori Taylor. (22:05-22:29)

Where healthy food meets culture.\\xa0

There is something so universal about the way that food brings people together. Food ingrained into each culture. One of the beautiful aspects of Cali\\u2019flour is the way they are able to provide healthy alternatives to traditional comfort food products. Amy\\u2019s goal is to create products that are reminiscent of the foods you love.\\xa0\\xa0\\xa0

Why cauliflower?\\xa0

Amy uses the word \\u201cbland\\u201d to describe cauliflower, which is so accurate. However, she shares that the mild flavor makes it absolutely perfect. It has the ability to take on the flavor of other foods, and it has a consistency that gives it versatility as a flour alternative.\\xa0

Cauliflower is high in Vitamin C and antioxidants. It is a quiet vegetable with loud benefits!\\xa0

\\u201cThere\\u2019s no better time to make those healthy swaps than the start of a new year.\\u201d - Lori Taylor. (17:43-17:48)

What sets Cali\\u2019flour apart?\\xa0

I\\u2019m sure you\\u2019ve noticed that Cali\\u2019flour is now one product of so many that have gotten creative with cauliflower. Look down the aisles of your local grocery and you\\u2019ll find rice, pretzels, and several crust options, to name just a few products.\\xa0

In the cauliflower product industry, Cali\\u2019flour reigns supreme. While many other brands use cauliflower that has been powdered or pureed - and imported from China - Cali\\u2019flour\\u2019s produce is grown in California goes directly from their farm to their manufacturing plant.\\xa0

They are avid about avoiding waste, and thus, utilize all parts of the cauliflower!\\xa0

When shopping for cauliflower products, it is so important that you take time to read the ingredient list. Fillers result in a lower quality food, and likely indicate that an alternative form of cauliflower has potentially been used.\\xa0

Where to Find Cali\\u2019flour

Cali\\u2019flour products are in grocery stores nationwide. You can visit their website to find a store near you!\\xa0

Amy and her team have developed a cookbook with 125 recipes that utilize cauliflower!\\xa0

Cauliflower changed Amy\\u2019s life, and now she is on a mission to change yours. If you\\u2019re looking for food items that nourish your body, and your family\\u2019s body, while still tasting good, Cali\\u2019flour can help!\\xa0

How to get involved

• Join The Produce Moms Group on Facebook and continue the discussion every week!\\xa0
• Reach out to us - we\\u2019d love to hear more about where you are in life and business! Find out more here.\\xa0

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we\\u2019d love for you to help us spread the word!