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\\u201cSustainability is meeting the needs of the future without compromising future generations.\\u201d

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This week on the Produce Moms podcast, we are learning more about sustainability from Nikki Rodoni, the Founder and CEO of Measure to Improve. Measure to Improve exists to help producers and processors measure, improve and credibly promote their sustainability efforts. They provide analysis, resources, and training, among other services. \\xa0

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\\u201cThe produce industry truly defines what sustainability means. We\\u2019ve been in business for second, third, fourth generations, and we\\u2019re still in business.\\u201d

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Contrary to popular belief, sustainability expands beyond the confines of being environmentally friendly. Learn more about the Three P\\u2019s of Sustainability - People, Planet and Profit - and the work Measure to Improve does to implement greater sustainability in all of these areas. Nikki Rodoni saw a need for sustainability in our produce markets and used innovation to provide calculated impact and measurable results. Listen in to learn how you can join Nikki and Measure to Improve and make your own efforts in achieving sustainability and zero waste!

\\u201cThis industry is not only growing the highest quality and the safest produce, but they do it with integrity. And that story has never been told... I want to help the average customer appreciate how hard it is to get this food to their table, and do it with integrity.\\u201d

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Visit earth911.com to get more tips and techniques and learn how to be more sustainable. It\\u2019s important that we all commit to a more sustainable lifestyle!

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You can find out more about all of the work Nikki and her team are doing at measuretoimprovellc.com, and find them on Facebook.

Some Topics we talk about in this episode:

• Introduction // Guest - 1:16
• What is Sustainability? - 3:22
• Recognizing the Need for Sustainability: Nikki\\u2019s Journey - 8:02
• Measure to Improve and Households and Consumers - 13:55
• The Future of Sustainability Programs - 15:48
• Defining \\u201cZero Waste\\u201d - 17:42
• Tips to Become More Sustainable - 21:58
• Measure to Improve\\u2019s Current Work - 23:17
• Wrap-up - 26:05

Get the Kroger Opt Up App on the App Store and Google or visit www.optupapp.com for more info

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How to get involved

• Join The Produce Moms Group on Facebook and continue the discussion every week! https://www.facebook.com/groups/316715662104709/
• Reach out to us - we\\u2019d love to hear more about where you\\u2019re at in life and business! Find out more at www.theproducemom.com

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If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we\\u2019d love for you to help us spread the word!