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\\u201cTo do good is in our DNA.\\u201d

Johnathan Sutton (16:41-16:43)

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Westfalia Fruit is known around the world for their incredible, healthy, fresh avocados. They have the largest avocado-growing footprint in the world, plus grow fruits like mangoes, kiwis, limes, oranges, litchis, clementines, grapes, coconuts, pomegranates, cherries\\u2026 the list goes on and on! What\\u2019s most phenomenal about Westfalia other than their extensive range of produce is their commitment to sustainability. The company aims to be 100% carbon-neutral by 2049, which is also their 100th birthday.

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Westfalia was founded over 70 years ago by Dr. Hans Merensky, who acquired an almost irreparable estate in the Limpopo Province of South Africa. \\u201cDr. Merensky was a very gifted prospector, an acclaimed and dedicated humanitarian, and a huge part of the good we do today\\u2026 it\\u2019s in our fiber and our heritage,\\u201d Raina Nelson, President and CEO of Westfalia Fruit USA says.

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Dr. Merensky was dedicated to improving his Westfalia Estate\\u2019s resources by conserving water and revitalizing the soil. These regenerative farming practices are the foundation for what Westfalia lies on today, and at the time helped the local economy by providing community relief thanks to growing avocados and using water conservation infrastructure.

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\\u201cThe concept of regenerative farming and regenerative agriculture practices is the foundation upon which Westfalia has been built on.\\u201d Lori Taylor (6:05-6:15)

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Not familiar with the term regenerative farming? Regenerative farming comes from indigenous wisdom and offers a framework to grow food in harmony with nature while restoring the land from depletion, exploitation and harmful farming practices. Those that follow regenerative farming principles understand what the natural resource availability is, aim to eliminate the use of harmful chemicals, work to integrate animals back onto their agricultural land and prioritize soil health. Keeping the soil healthy is what ensures growers produce nutrient dense, great tasting produce while helping heal the Earth.

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Westfalia is focused on using as little water as possible, keeping the rest of the plants and animals on the planet in mind who need water which is a finite resource we\\u2019re quickly running out of. They\\u2019re also focused on reducing waste by ensuring their byproducts are used to create healthy ones, specifically in the cosmetic industry.

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One way Westfalia does this is by creating health products using the skins and the stones (the pit) of their avocados. These stones are ground up and used to replace microplastics that are found far too often in cosmetics. At the end of the day, it costs more money to throw things away, not just for the company but for the rest of the world who has to deal with landfills and the energy expenditure that comes with. Plus, consumers are hungry for cosmetics that have as little plastics in them as possible.\\xa0

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\\u201cWe can\\u2019t hide behind the facts of where avocados are grown and where avocados are sold. The distance is huge and the transport routes are challenging from an environmental perspective and a water use perspective.\\u201d Johnathan Sutton (14:34-14:50)

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Westfalia is certainly on track to hit their 2049 target of being carbon neutral! They\\u2019re looking at how to reduce their carbon footprint within their shipping partners and any other ways to use their resources as efficiently as possible. Recently, Westfalia found that five of their business units were carbon neutral and they are pushing for everything from the fertilizer, the packaging, the supply chain and more to become completely carbon neutral. Plus, in France, all of their products are supplied in cardboard and they\\u2019ve gotten rid of plastic! Add in Westfalia\\u2019s efforts to use biological pesticides instead of chemical ones and you\\u2019ve got one of the most impactful, sustainable, healthy companies in the produce industry making a massive dent in saving our planet.\\xa0

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Enjoy Westfalia Fruits\\u2019 amazing avocados at your local grocery retailer and visit www.westfaliafruit.com to learn more about their sustainability efforts!\\xa0

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How to get involved

• Join The Produce Moms Group on Facebook and continue the discussion every week!\\xa0
• Reach out to us - we\\u2019d love to hear more about where you are in life and business! Find out more here.\\xa0

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