EP22: Innovative Produce with Jacob Shafer, Senior Communication Specialist at Manns Foods

Published: Sept. 26, 2018, 10 a.m.

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\\u201cWe call ourselves the innovation factory in produce.\\u201d

This week on The Produce Mom\\u2019s Podcast, we have the honor of chatting with Jacob Shafer, the Senior Communication Specialist for Mann\\u2019s Foods. Mann\\u2019s operated as a family-owned company from 1939 until earlier this year, when it was acquired by DelMonte.

Mann\\u2019s is a personal favorite at The Produce Moms, and we were so ecstatic to spend time discussing Mann\\u2019s innovative food strategies, including their Nourish Bowls. If you haven\\u2019t tried the Nourish Bowls yet, let me personally recommend the Cauli Curry Rice!

\\u201cWe are targeting customers who are active, who are conscious of what they put into their body, and people who are seeking adventurous flavors.\\u201d

Mann\\u2019s is known for their Value Added Produce. In the episode, we define and discuss this concept, and Jacob shares some sneak peeks on products that are still to come at Mann\\u2019s. They are truly on-trend, and even trendsetters in the produce industry. Their Nourish Bowls are full of nutrients, and many are high in plant-based protein.

\\u201cNot only is Mann\\u2019s dedicated to innovation... but they\\u2019re also really good stewards of sustainability!\\u201d

Mann\\u2019s loves to encourage at-home innovation with their products. With campaigns like \\u201cGirlfriend Guides\\u201d and \\u201cBeyond the Bowl\\u201d they encourage you to take their products and personalize them to meet your unique taste and lifestyle.

Find out more at www.veggiesmadeeasy.com/newsroom/girlfriends-guides

Some Topics we talk about in this episode:

  • Introduction // Jacob Shafer - 1:31
  • What Are Nourish Bowls? - 3:31
  • What is \\u201cValue Added\\u201d Produce - 8:42
  • How Does Mann\\u2019s Come Up with New Ideas - 10:48
  • Nourish Bowls on the Today Show - 17:46
  • Broccolini Birthday Bash, Innovation and Sustainability - 20:01
  • What\\u2019s Next? - 25:27
  • Wrap-up - 28:30

How to get involved

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we\\u2019d love for you to help us spread the word!

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