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\\u201cBeko is the Tesla of home appliances! The way you have brought technology and sustainability into real time solutions for homeowners and moms like me is amazing.\\u201d

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Lori Taylor (32:43-33:02)

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In 2018, we started the tradition of celebrating a brand that\\u2019s doing a remarkable job of making sustainability a priority and more accessible for all of us in our home kitchens for Earth Day. There\\u2019s no better company to celebrate this year than Beko Home Appliances, a company awarded as the Most Energy Efficient in 2022 and Partner of the Year Sustained Excellence Award (for the third time) from Energy Star! One of the fastest growing brands in Europe and fresh into the U.S. market for four years, and the first home appliance brand to be honored by the EPA every year since, Beko has everything from nutrient-saving kitchen appliances, refrigerators that preserve food for longer, and dishwashers that actually clean the corners of your casserole dishes.

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Beko prides themselves on \\u201calready having done what others are talking about\\u201d when it comes to sustainability and energy efficiency. For example, their dishwasher uses less water than any other dishwasher on the market today, creating a new, revolutionary way of washing dishes. Their dishwasher has a self-cleaning filter (did you know you were supposed to clean your dishwasher\\u2019s filter!?), a casserole dish \\u201csection\\u201d to clean those pesky, caked-and-baked casserole dish corners, and a height-adjustable third rack so you don\\u2019t have to waste water hand-washing your pasta pots!

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As if their dishwasher wasn\\u2019t incredible enough, their refrigerators, EverFresh and HarvestFresh technology will blow your mind. The Beko refrigerators have a proprietary crisper drawer technology that sucks out the ethylene gas (naturally occuring gas by all fruits and vegetables) using just air filtration. They also have created their own, unique lights that mimic sunlight, completely tricking your fruits and vegetables to continue photosynthesis, keep the vitamin content and protect the nutrient value!\\xa0

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\\u201cJust how cooking your fruits and vegetables can change the nutrient makeup, you can have nutrient loss as your fruits and vegetables age and get closer to the rotten stage.\\u201d Sazi Bugay (18:06-18:16)

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Beko has been a household name for decades in Europe, where it\\u2019s common to always buy produce fresh and frequently, but in the USA, our purchasing habits veer towards doing our grocery shopping once a week, which is where part of our waste problem comes from. Beko wanted to find a way to tackle this issue without using additives, which is where their HarvestFresh and EverFresh technology came from. HarvestFresh is available in their current appliances and EverFresh will be on the market later this year, along with updates to their dishwashers and washing machines which use steam to save water!\\xa0

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Did you know the average family throws away $1,600 worth of food on an annual basis? On top of that, 40% of everything that\\u2019s harvested on the farm goes to waste and the lion\\u2019s share of that occurs at the household level.

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One of Beko\\u2019s main focuses is to reduce their carbon footprint which is why, for example, the plastic tub in their washing machine is made with reused, crushed or recycled bottles. That combined with many of the pain points we have as homeowners in our own desire to be sustainable makes Beko one of the best-in-class, energy efficient companies to date. Beko\\u2019s oven is another great example of this, which they are launching later this year. The double-wall oven uses proprietary air movement technology along the width and cavity of the oven that reduces preheat time.\\xa0

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\\u201cBeko is a purpose-driven global company and our focus is all about creating a healthier planet. We know that with the health of our planet we have health and wellness for all. Our focus will remain to bring forth products made with sustainable materials, to continue to have best-in-class energy efficiency judged by the EPA, and to continue to bring products that help eliminate water waste.\\u201d Zach Elkin (36:31-37:06)

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As moms and leaders of our household, it\\u2019s hard to feel like you\\u2019re doing a \\u201cgood job\\u201d at being sustainable when things like your appliances add to our carbon footprint in a way you can\\u2019t control. With Beko, not only will your food last longer and your dishes will be cleaner, you\\u2019ll be reducing waste (and your water bill) without having to do anything at all! Plus, who doesn\\u2019t want fresher, crisper, healthier, more vitamin and nutrient-packed produce you don\\u2019t have to throw out in a few days!? Beko is also focused on making sure all of their appliances are affordable, which is why you\\u2019ll never see them head-to-head price-wise with other top of the line appliances out there. Find out where you can purchase on of Beko\\u2019s incredible refrigerators, ovens, dishwashers, washing machines or appliances at: https://www.beko.com/us-en/in-stock and make your home as sustainable as possible.

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How to get involved

• Join The Produce Moms Group on Facebook and continue the discussion every week!\\xa0
• Reach out to us - we\\u2019d love to hear more about where you are in life and business! Find out more here.\\xa0

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If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we\\u2019d love for you to help us spread the word!

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