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\\u201cWe fight through the growing pains because that\\u2019s what we love to do. We see it as failure not being an option because this is our life. It\\u2019s truly empowering.\\u201d

Carley Parsley (5:57-6:12)

Carley Parsley\\u2019s family are fifth generation farmers and third generation blueberry growers at Brookside Farms (they\\u2019ve been growing since the early 50s). Even though Carley is the Direct of Food Safety, being a part of a family owned business means you do a little bit of everything! Growing up helping out on a farm, Carley has always known this is where she belonged and she\\u2019s seen the industry go from male-dominated to one that\\u2019s welcoming and empowering of women across the entire supply chain.

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Spending her summers working on her family\\u2019s farm side-by-side her dad, uncle and mom sparked a passion inside Carley that made her feel innately like that\\u2019s where she was meant to be. She interned with Natureripe Farms before graduating with a marketing and management degree in hopes it would benefit the farm. Even as a young girl involved in 4H, Carley always felt empowered by her supervisors and family with access to the tools and encouragement she needed to succeed, while growing and learning along the way.

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So much has changed for Carley along her career in the blueberry industry. For example, 12 years ago, food safety used to be an afterthought whereas today it\\u2019s evolved into a full time job! And up until a few years ago, it\\u2019d be rare to see a woman attending a blueberry growers\\u2019 conference. Now? Let\\u2019s just say the last conference Carley went to only had one man that attended! Thanks to a push by leadership and a desire by women to get more involved, there are more and more job opportunities for women in the blueberry industry, even at the farm level.

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\\xa0\\u201c[My family] gave us the tools that we needed and the encouragement until we figured it out. We did whatever it took to get the job done.\\u201d Carley Parsley (5:35-5:45)

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Carley sees a deep meaning to Women\\u2019s History Month, especially when applying it to agriculture. Women have been side-by-side male farmers and growers doing their role for centuries. During that time, women were the silent voices in farming operations and behind the scenes. Their day-to-day role was often taken for granted and now we get to honor these women!\\xa0

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\\u201cMy grandpa was the face of our farms for a long time, and then it was my dad, and then my uncle. Now that roles and changing opportunities for women are changing, they\\u2019re taking the step to take advantage of opportunities to have a voice and say in where the industry is headed.\\u201d Carley Parsley (13:57-14:19)

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The role women play in food in agriculture goes back centuries and has alway been important, but now today we can empower women even more with the unique opportunities available to be a part of the changes we\\u2019d like to see in our industry. Carley\\u2019s mom started out in the marketing office for Michigan Blueberry Growers, a co-op, and she worked with just a few other women in the accounting side of the business, but it was predominantly males. It\\u2019s changed significantly now, and Carley considers her mom a trailblazer as a woman leading the industry.\\xa0

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\\u201cI hope opportunities will continue to be available to women as time continues to progress and that they\\u2019ll be able to play vital roles.\\u201d Carley Parsley (19:42-19:55)

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Who is Carley\\u2019s role model? Her mom. Carley says, \\u201cShe\\u2019s the example of sacrifice and the sacrifice it\\u2019s taken to get our farm. She\\u2019s worked two jobs for most of our farm\\u2019s growing years just to support my dad and my uncle. She sacrifices her time and she\\u2019s never let me have the thought that there\\u2019s something I can\\u2019t do. She\\u2019s always empowered me to do whatever I set my mind to.\\u201d\\xa0

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\\xa0Her grandma, who passed away last year, is also a role model of Carley\\u2019s and a woman who was a part of the change we\\u2019ve seen in the blueberry industry. Her grandma wanted to share blueberries with everyone and that passion and desire to educate people on where the food they enjoy has come from, which Carley credits to being one of the greatest impacts of her life.

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It\\u2019s clear that across the blueberry and produce industry, we\\u2019ve evolved greatly into a space where women have opportunities to be heard, take on the roles they desire and are empowered to create the change we want to see for many years to come. You can find out more about Carley and the delicious blueberry products her family farm has to offer by visiting: https://www.brooksidefarmsmi.com/.\\xa0

How to get involved

• Join The Produce Moms Group on Facebook and continue the discussion every week!\\xa0
• Reach out to us - we\\u2019d love to hear more about where you are in life and business! Find out more here.\\xa0

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