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\\u201cWe never waver in what our message is. We only work with brands and we only convey a message that is sustainable, that is ethical, and that is healthy above all costs .\\u201d

Ashley Hawk (12:06-12:16)

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The Produce Moms and \\u201cHow Healthy Happens\\u201d have so much in common in terms of the message and the mission that they\\u2019re trying to convey. It\\u2019s kind of two-fold - increasing fruit and vegetable intake but also making sure that consumers have transparency and sustainability in all of our food systems that will see the next generation through.

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From a young age, Ashley Hawk has been both behind and in front of the camera. The thing that clicked with her from day one was that if we could be transparent about everything, we\\u2019d eliminate half of the issues people face when it comes to starting out in a career. When companies are completely up front and \\u201cwhat you see is what you get,\\u201d people trust them. She knew that would be her first step with \\u201cHow Healthy Happens.\\u201d And then came questions like, \\u201cHow can we make media and entertainment relatable?\\u201d, \\u201cHow can we seem approachable?\\u201d, and \\u201cHow can we convey this sometimes dense and hard to understand information in a way that people everywhere will be able to access and understand it?\\u201d That\\u2019s where the combination of nutrition and media was born.

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Through \\u201cHow Healthy Happens,\\u201d Ashley wants to convey a message that nutrition is such a personal topic. It is one of those few things that affects every single aspect of a person\\u2019s life. If consumers don\\u2019t feel empowered about what their next meal is going to be, or what\\u2019s in your kitchen, it can be really daunting and shut people off from even thinking about it. When Ashley gets clients that are overwhelmed at trying to decipher packaging, she first focuses on breaking things down to a personal level. From there they start to address the little changes that need to happen.\\xa0\\xa0

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\\u201cWhen we educate the individual, it makes it that much easier for them to make the right choices for their body.\\u201d Ashley Hawk (7:04-7:11)

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The first episode of \\u201cHow Healthy Happens\\u201d aired in October 2021. 2022 episodes will air starting in January. When they have a guest on the show Ashley likes to start out by asking \\u201chow did healthy happen for you?\\u201d By asking this question, not only do we find out about others\\u2019 health and wellness journey, but also about game changers - things that are literally changing the landscape of the produce market.

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\\u201cHow Healthy Happens\\u201d works with a range of businesses from mom and pop companies, to small businesses, to big farms. They are grateful to be able to lend a voice to these manufacturers of all types of goods in the health and wellness industry. Seeing\\xa0 the whole farming process really filled Ashley with gratitude. We are so lucky as consumers that we have these farms that are working so hard to give us the freshest produce possible, so that we don\\u2019t have to grow it all in our backyards.\\xa0\\xa0

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How did healthy happen for Ashley? Exposure. In second grade Ashley\\u2019s class saw firsthand how chickens came from eggs. Once the experiment was over, Ashley\\u2019s teacher asked if anyone wanted to take the chick home. Ashley then took the chick home. Having this chicken, paired with a garden in her backyard, made Ashley realize she no longer wanted to eat meat. Ashley became a vegetarian. As she got older, people would ask her why she was a vegetarian. She would answer with \\u201cit just works for me.\\u201d When she got even older, she started wondering WHY it worked for her. Thus, \\u201cHow Healthy Happens\\u201d was born.

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Ashley offers a few tips and tricks to the listeners and readers here at The Produce Moms. 1. Start by adding one serving of fruits or veggies to your day. After a week you\\u2019ll start to feel better! Having the extra hydration, vitamins, minerals, and natural fibers and sugars help us to feel good and function at our best. 2. Drink more water. If you\\u2019re reading this go and take a big drink now, while you\\u2019re thinking about it. And 3. Sleep. It helps regulate your metabolism. Sometimes all you need is a nap that resets your attitude.

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You can find \\u201cHow Healthy Happens\\u201d on the Food Network, streaming on Roku TV, and some episodes are available on Youtube. You can find Ashley on Social Media @AshleyAnnHawk, @HowHealthyHappensTV, and https://www.ashleyhawkrd.com/.

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How to get involved:

• Join The Produce Moms Group on Facebook and continue the discussion every week!\\xa0
• Reach out to us - we\\u2019d love to hear more about where you are in life and business! Find out more here.\\xa0

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If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we\\u2019d love for you to help us spread the word!