EP18: Spittin Seeds with Jesse Wiggins, President of the Watermelon Promotion Board

Published: Sept. 5, 2018, 10 a.m.

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\\u201cThe Watermelon Board represents 1500 shippers and growers in the United States\\u201d

In this episode of the The Produce Moms Podcast, Lori sits down to discuss one of America\\u2019s favorite fruits with Jesse Wiggins. Jesse is a fifth generation farmer and the President of the Watermelon Promotion Board. At 25 years of age, he is the youngest individual to ever hold this position and brings fresh perspective to the market. Jesse and Lori discuss the importance of the Watermelon Promotion Board, and why it holds significance for growers, shippers, and also consumers.

\\u201cThe biggest time for watermelons is in July. That\\u2019s when it\\u2019s the hottest, and it\\u2019s grown in every state.\\u201d

We now have access to watermelon 365 days a year! It is produce that can be grown in every state, and also imported, which gives the growing season its year-round boost. Jesse tackles the age-old question, \\u201cIs watermelon a fruit or a vegetable?\\u201d and gives some great facts about watermelon. Lori and Jesse share some delicious watermelon recipes, that you have probably never thought to try!

\\u201cWatermelons are 92% water. So, if you don\\u2019t like to drink water\\u2026 cut up a watermelon, and you\\u2019re still getting a good source of hydration.\\u201d

The Watermelon Promotion Board\\u2019s website is full of great information, recipes, and scientific facts that you\\u2019ll want to be sure to check out. You can find our more at watermelon.org.

Some Topics we talk about in this episode:

  • Introduction // Jesse Wiggins - 1:16
  • Why is This an Important Board? - 2:50
  • Jesse\\u2019s Watermelon Heritage and Rise to Presidency - 5:35
  • Watermelon 101 - 8:20
  • Watermelon Recipe Ideas - 12:40
  • Wrap-up - 19:45

How to get involved

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we\\u2019d love for you to help us spread the word!

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